Brand Tone

Friendly and Approachable, Youthful and Trendy, Comfort-focused and Reassuring, Enthusiastic and Positive

Brand Values

• •Comfort and Quality
• •Aesthetic Appeal
• •Customer Satisfaction
• •Ethical Consideration (emerging)
• •Hair Care/Protection

Best Practices

• •Know Your Audience: Write like you're talking to a friend who shares your love for comfy, cute, and trendy things. Use language and references they understand and appreciate (e.g., popular aesthetics if relevant).
• •Emphasize "Feel Good" Words: Continuously use words that evoke comfort, softness, happiness, and style (e.g., "cozy," "dreamy," "softest," "love," "obsessed," "favorite," "glow").
• •Be Visually Descriptive and Playful: Use emojis where appropriate (especially on social media) and descriptive language that helps the customer imagine wearing and loving the product. Think "living in a cloud," "sunshine in a hoodie."
• •Stay Authentic and Engaging: Respond to comments and messages with genuine enthusiasm. Share user-generated content to build community and show real-life appeal. If a mission is part of the brand (like the psychiatric patient clothing), weave it in authentically.
• •Consistency Across Platforms: Ensure the tone used on TikTok matches the website copy, email marketing, and any other customer touchpoints. Create a simple brand voice guide if multiple people are writing copy.

Social Perception

Highly Desirable Products, Good Quality and Comfort, Worth the Wait/Price, Trendy and Fashionable, Legitimate Business

Copy Examples

• •Instagram/TikTok Post: "Your new happy place? It's lined with satin.☁️ Our [Product Name] hoodie isn't just cute, it's cloud-level comfy and keeps your hair looking flawless. ✨ #PrisanaBay #ComfyVibes #SatinLinedHoodie #MustHave"
• •Website Product Description Snippet: "Meet your an OOTD's new best friend! The [Product Name] hoodie wraps you in the softest 100% cotton, with dreamy [mention specific design, e.g., 'embroidered bows'] and our signature satin-lined hood. Because comfort should always look this good. Get ready to live in it! 😉"
• •Email Subject Line: "Psst... Your Comfy Obsession Just Dropped! 😍"
• •Promotional Banner: "PrisanaBay: Where Cozy Meets Cute. ✨ Soft, sustainable, and seriously stylish. Find your fave hoodie!"
• •Retargeting Ad Copy: "Still thinking about that PrisanaBay hoodie? We get it. It's that soft. That cute. Treat yourself to ultimate comfort (and endless compliments!). Your hair will thank you too! Shop now before it's gone again! 💖"