Tono de Marca

Authoritative, Trendy, Community-Focused, Confident, Approachable & Occasionally Playful

Valores de Marca

• •Authenticity
• •Exclusivity & Scarcity
• •Quality
• •Customer Satisfaction & Service
• •Local Roots with Global Reach
• •Passion for Streetwear Culture

Mejores Prácticas

• •Stay True to Your Roots (Authenticity First): Always lead with the guarantee of authenticity. Use confident language that reflects your expertise in verification. Reinforce trust in every message.
• •Speak the Language (Trendy & Current): Incorporate current streetwear slang and terminology naturally. Keep an eye on trends in fashion and social media to ensure your voice remains relevant and engaging to the target audience.
• •Build, Don't Just Broadcast (Community Focus): Encourage interaction. Ask questions, run polls, feature user-generated content (with permission). Respond to comments and DMs in a way that fosters a sense of belonging.
• •Show, Don't Just Tell (Knowledgeable & Passionate): Instead of just saying you're experts, demonstrate it. Create content (like "legit checks," style guides, history of a sneaker) that showcases your deep understanding and passion for the culture.
• •Be Confident, Not Arrogant (Approachable Authority): While highlighting your #1 status or exclusivity, maintain an approachable and inclusive tone. Welcome newcomers to the culture and make your expertise accessible, not intimidating.

Percepción Social

Trusted Source for Authentic Sneakers, Go-To Destination for Sneakerheads, Reliable & Efficient, Engaging & Modern, Premium & Aspirational

Ejemplos de Copy

• •Instagram Post (New Arrival): "Verified Heat. 🔥 The [Sneaker Name] just landed. Authenticity locked, style unlocked. Cop yours in-store & online before they're history. #PriorStore #SneakerAuthentic #StreetwearNZ #LimitedDrop"
• •TikTok Video Caption (Store Event): "Auckland, you showed UP! 🤘 What a vibe at our latest sneaker meet. Who's ready for the next one? Drop a comment with what you wanna see! #PriorCommunity #SneakerheadNZ #StreetCulture #WhatsNext"
• •Website Banner (Authenticity Focus): "PRIOR: Authenticity Guaranteed. Every Stitch, Every Time. Shop the globe's most coveted sneakers and streetwear, verified by experts. Your grails are safe with us."
• •Email Newsletter Snippet (Exclusivity): "Insider Access Granted. This week's drop is for the real collectors. The [Exclusive Product] is here in *extremely* limited numbers. Don't sleep on this. #PriorExclusive #StreetwearRoyalty"
• •Facebook Ad (Brand Story/Value): "From a basement dream to Oceania's #1 Streetwear hub. At Prior, it's more than sneakers – it's culture, authenticity, and community. Discover the Prior difference. #SupportLocalNZ #AuthenticKicks"