Brand Tone

Helpful, Professional, Friendly, Reliable, Eco-conscious

Brand Values

• •Customer Satisfaction
• •Quality
• •Accessibility & Support
• •Value for Money
• •Sustainability
• •Expertise & Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Helpful, Professional, Friendly, Reliable, Eco-conscious) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Customer-First" Language: Always frame copy around the customer's needs and how Print Zoo can solve their problems or help them achieve their goals. Use "you" and "your" frequently.
• •Highlight Expertise with Clarity: Explain printing processes or options in an easy-to-understand way, avoiding overly technical jargon unless specifically addressing a technical audience. Position Print Zoo as knowledgeable guides.
• •Infuse Eco-Credentials Naturally: Weave in mentions of sustainable practices and materials where relevant, reinforcing this value without it feeling forced. For example, "Our vibrant flyers, also available on recycled stock..."
• •Maintain a Helpful and Approachable Demeanor: Even in professional communication, ensure the underlying tone is supportive and open. Encourage inquiries and offer assistance readily in calls to action. Example: "Got a question? Our friendly team is here to help!"

Social Perception

Print Zoo is generally perceived very positively by its customers. They are seen as a reliable, high-quality printing service with excellent customer care. Customers appreciate the professionalism, speed of service, and helpfulness of the staff. The ability to handle urgent requests and provide good value contributes to this positive perception. Their move towards eco-friendly options is also likely to be viewed favorably.

Copy Examples

• •Headline: Your Vision, Brilliantly Printed. Sustainably. Body: At Print Zoo, we combine cutting-edge print technology with a passion for the planet. Get stunning, professional results you can feel good about. Friendly advice is always on tap!
• •Headline: Quality Print That Doesn’t Cost The Earth. Body: Need vibrant flyers or elegant business cards? We deliver top-notch printing at competitive prices, now with even more eco-friendly options. Let our expert team help bring your project to life.
• •Headline: Fast, Friendly, Flawless Printing. That’s the Print Zoo Promise. Body: From last-minute banners to beautifully crafted brochures, we’re here to make your print journey smooth and successful. Experience the Print Zoo difference – quality you can trust, service you’ll love.
• •Headline: Make a Lasting Impression. Responsibly. Body: Choose Print Zoo for premium quality print that showcases your brand and your commitment to sustainability. Our team is ready to guide you through our eco-friendly choices. Let’s create something amazing together!
• •Headline: More Than Just Ink on Paper. It's Your Brand, Perfected. Body: We’re passionate about print and dedicated to your success. Expect professional advice, high-quality materials (including recycled options!), and a friendly team that goes the extra mile. Get your quote today!