Brand Tone

enthusiastic, personal, and celebratory

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Accessibility & Ease
• •Customer Satisfaction (aspirational)
• •Nostalgia & Tangibility

Best Practices

• •Focus on Emotion and Connection: Always tie the product back to the feelings it evokes – love, nostalgia, joy, appreciation. Use words that resonate emotionally with the idea of gifting and memory-making.
• •Keep it Personal and Relatable: Use "you" and "your" to speak directly to the customer. Frame the product as a solution to their search for a unique and meaningful gift. Share customer stories and testimonials (authentic ones) to build relatability.
• •Emphasize Simplicity and Fun: Highlight how easy and enjoyable the creation process is. Avoid overly technical jargon. The tone should feel light, accessible, and exciting.
• •Be Enthusiastic and Celebratory: Use positive and uplifting language. The copy should reflect the excitement of both creating and receiving a personalized vinyl record.
• •Acknowledge and Manage Expectations Transparently (Crucial for PrintYourVinyl): While maintaining a positive tone, it's vital to be clear about the nature of lathe-cut records, especially concerning sound quality nuances, to build trust and mitigate negative reviews. This can be woven into FAQs or product descriptions in a straightforward, informative way without dampening the overall enthusiastic tone (e.g., "Our lathe-cut records offer a unique, vintage sound experience..."). Addressing potential concerns proactively can align customer expectations with product reality.

Social Perception

polarized

Copy Examples

• •Headline: Your Love Story, Pressed on Vinyl. Body: Don't just say it, play it. Turn your shared memories and favorite songs into a custom vinyl record that spins your unique tale. Create the ultimate heartfelt gift today.
• •Headline: The Gift That Hits All The Right Notes. Body: Tired of generic gifts? Design a personalized vinyl record with their most loved tracks and cherished photos. It’s more than a record; it’s a memory they can hold. Easy to create, unforgettable to receive.
• •Headline: Your Mixtape, Reimagined. Your Photos, Immortalized. Body: Remember making mixtapes? We’ve brought that magic to vinyl. Add your photos, pick your anthems, and we’ll craft a stunning, high-quality custom record that’s uniquely yours. Start your creation!
• •Headline: Unwrap the Sound of Your Story. Body: From anniversaries to "just because," a custom vinyl is the perfect way to show you care. Our easy-to-use designer lets you pair your special songs with meaningful images, creating a timeless keepsake.
• •Headline: Spin Your Memories: Custom Vinyl Made Easy. Body: We believe in the power of music and art to create lasting memories. That's why we've made it simple to design your own custom vinyl record. Just a few clicks, and you've got a deeply personal gift ready to wow them.