Brand Tone

Community-focused, Supportive, Professional, Quality-driven, Friendly, Approachable, Innovative, Growth-Oriented, Inspirational and Empowering

Brand Values

• •Community Engagement
• •Quality and Excellence
• •Customer Partnership
• •Innovation and Adaptability
• •Hard Work and Teamwork
• •Growth and Development
• •Giving Back

Best Practices

• •Always Emphasize Community Connection: Weave in mentions of local pride, support, or how the product/service benefits the community. Use phrases like "Paris proud," "Supporting our local heroes," or "Together, we grow."
• •Highlight Quality and Craftsmanship Confidently: Use strong, positive language to describe products and services, focusing on durability, precision, and exceeding expectations. Words like "unparalleled," "meticulous," "vibrant," and "long-lasting" fit well.
• •Maintain a Friendly, Partnership-Oriented Voice: Address the audience directly and inclusively. Use "we," "us," and "your" to foster a sense of collaboration. Frame interactions as partnerships rather than mere transactions.
• •Showcase Growth and Innovation with Enthusiasm: Talk about the journey, the use of modern technology, and the excitement for future possibilities. This conveys a forward-thinking and dynamic brand.
• •Be Authentic and Relatable: Share the "why" behind the business – the passion, the dedication to the team, and the satisfaction of helping customers. Incorporate employee stories or behind-the-scenes glimpses where appropriate to humanize the brand.

Social Perception

Print Works is perceived as a dedicated, community-oriented business that provides high-quality custom apparel and promotional products. They are seen as a local success story, growing from humble beginnings to a significant local employer. Their active community involvement and awards likely contribute to a positive local reputation. The emphasis on partnership suggests customers feel valued and well-serviced. Their online presence, especially on newer platforms like TikTok, indicates an effort to be seen as modern and relatable.

Copy Examples

• •Headline: Your Vision, Our Craft: Quality Apparel That Speaks Volumes. Body: At Print Works, we’re more than just printers; we're your partners in bringing ideas to life. From vibrant screen prints to detailed embroidery, we deliver excellence stitched into every piece. Let’s build your brand, together.
• •Headline: Rooted in Community, Crafted with Care. Body: Since 2011, Print Works has been proud to serve Paris, Texas, and beyond. We believe in giving back and growing together. Experience the difference of a local business that invests in quality, people, and our shared future.
• •Headline: From Dream to Design: We Make It Happen. Body: Got a big idea for your team, event, or brand? No job is too big or too small for Print Works! Our blend of innovative tech and good old-fashioned hard work ensures your custom apparel makes a statement.
• •Headline: More Than Just Threads: Weaving Your Story into Every Stitch. Body: Your brand has a story, and we’re here to help you tell it. With top-quality materials and a passion for perfection, Print Works creates custom apparel and promotional gear that truly represents you. Let's create something lasting.
• •Headline: Join the Print Works Family: Where Quality Meets Community Spirit. Body: We’re passionate about what we do – creating exceptional custom products and supporting our amazing community. See why businesses, schools, and organizations trust Print Works for all their apparel needs. Let us do the work at Print Works.