Tono de Marca

Appreciative, Passionate, Educational, Informative, Accessible, Inclusive, Customer-centric, Trustworthy, Elegant, Cultured

Valores de Marca

• •Accessibility of Art
• •Celebration of Art & Culture
• •Quality & Authenticity
• •Customer Satisfaction
• •Transformation of Spaces

Mejores Prácticas

• •Consistently use language that reflects genuine passion and appreciation for art and its cultural significance.
• •Share knowledge about art forms, artists, and their stories in an informative yet approachable manner, avoiding overly academic or exclusive jargon.
• •Ensure that descriptions and communications are easy to understand, reinforcing the mission of making art accessible to all.
• •Weave in the sentiments expressed in positive customer reviews (e.g., 'transform your space,' 'beauty and quality') to resonate with potential buyers.
• •Ensure the copy complements the elegant and culturally rich visuals used on the website and social media, creating a cohesive brand experience.

Percepción Social

Highly Positive Customer Feedback, Trusted Source for Indian Art, Enhancer of Home Aesthetics, Good Value

Ejemplos de Copy

• •Adorn Your World with Timeless Art. Discover authentic Indian masterpieces and exquisite modern prints. The Atrang – Where art meets heart, accessibly.
• •Own a piece of history. This stunning Raja Ravi Varma print brings legendary artistry and cultural richness into your home. Meticulously reproduced for exceptional detail, it’s more than decor – it’s a story.
• •Dive into the divine world of Pichwai! ✨ These intricate paintings, rich in devotion and detail, tell timeless tales. Learn more about this incredible art form on our blog and find a piece that speaks to your soul. #TheAtrang #PichwaiArt #IndianHeritage #ArtForEveryone
• •Transform Your Space: Art That Inspires is Now More Accessible.
• •At The Atrang, we believe art has the power to inspire and transform. Our mission is simple: to bring the beauty and stories of authentic art from talented artists into every home, making creativity and culture a part of your everyday life.