Brand Tone

A blend of professional expertise and approachable, community-focused friendliness, reflecting a skilled, modern artisan deeply connected to its local community. Professional and confident in service interactions, personal and engaging on social media.

Brand Values

• •Quality & Craftsmanship
• •Community Partnership
• •Customer Service & Reliability
• •Transparency & Passion
• •American Sourcing & Perseverance

Best Practices

• •Balance Professionalism and Personality: Use a confident, expert tone on service pages and quotes, but let your passion and personality shine on social media. Share team stories and celebrate your clients.
• •Lead with "Community": Always tag and mention your clients (with their permission). Frame your work as a partnership that helps build the local business landscape.
• •Show, Don't Just Tell, Quality: Continue using high-quality visuals. In your copy, use descriptive words that evoke craftsmanship like "precision embroidery," "vibrant inks," and "durable prints."
• •Embrace the "Shed" Mentality: The "Print Shed" name on social media is a great asset. Use it to reinforce the hands-on, artisan, hardworking values of the brand. Phrases like "From our shed to your business" can be very effective.
• •Be Transparent in Your Journey: Continue sharing behind-the-scenes content, including challenges and successes, like sourcing materials or getting a new piece of equipment. This builds an authentic connection with your audience and humanizes the brand.

Social Perception

Overwhelmingly positive. Perceived as experts in their field who are also personable and accessible, known for delivering "awesome quality" work.

Copy Examples

• •Instagram Post: From a digital design to a wearable brand. 🔥 We loved helping our friends at @[LocalCoffeeShop] bring their new logo to life with this clean embroidery work. Your brand is our business, and seeing it out in the community is our passion. #RushDecatur #ScreenPrinting #Embroidery #DecaturAL #ShopLocal
• •Website Homepage Banner: Headline: Quality Craftsmanship, Delivered Fast. Sub-headline: We bring your brand to life with expert screen printing and embroidery, right here in Decatur, AL. Button: Get a Quote
• •Facebook Ad: Headline: Need Custom Apparel for Your Team? Body: Don't settle for average. At Rush Decatur, we combine top-tier materials with years of printing expertise to make your brand look its best. From staff uniforms to event merchandise, we've got you covered. Let's partner up! Link Description: Your Brand is Our Business. Learn More.
• •Email Subject Line: Inside the Shed: New Merch, New Machines & A Look Behind the Scenes
• •TikTok Video Concept: On-screen text: "The most satisfying part of our day. 🤤" Caption: Turning blank tees into brand statements. What should we print next? #PrintLife #ScreenPrinting #ASMR #SmallBusiness #Craftsmanship