Brand Tone

professional, accessible, and value-oriented

Brand Values

• •Accessibility
• •Quality
• •Customer-Centricity
• •Vast Selection
• •Transparency

Best Practices

• •Always emphasize the core benefits of affordability and quality in your copy. Use phrases like "wholesale prices," "direct from the source," and "museum-quality" to reinforce your value proposition.
• •Avoid overly casual slang or jargon. The language should be clear, confident, and informative, making it easy for customers to understand the product's features and the brand's policies.
• •Regularly remind customers of the vastness of the collection. Use copy that encourages exploration, such as "Discover your next favorite piece" or "Art for every style and taste."
• •Mention the 30-day satisfaction guarantee, the use of high-quality materials, and the brand's U.S.-based facility in your copy to build customer confidence.
• •Every piece of copy should guide the customer on what to do next. Use straightforward calls to action like "Shop the collection," "Find your art," or "Explore our bestsellers."

Social Perception

neutral to moderately positive, albeit with limited visibility. Perceived as a reliable, no-frills provider of affordable art prints.

Copy Examples

• •Art for Every Wall, Not Just the Gallery. You don't need a curator's budget to own a masterpiece. At PrintOyster, we bring you museum-quality art prints at wholesale prices. Decorate your space with the art you love.
• •From Van Gogh to Your Veranda. Discover thousands of timeless prints, from the impressionist masters to contemporary visionaries. All meticulously reproduced on archival canvas and paper, and delivered to your door.
• •The Art of Smart Spending. Why pay gallery markups? We produce our own prints, which means you get premium quality without the premium price tag. It's the smart way to bring more beauty into your life.
• •Your Walls Are a Blank Canvas. Let's Change That. Find the perfect piece to complete your room from our vast collection of styles, subjects, and artists. With our 30-day satisfaction guarantee, you can be sure you'll love your new art.
• •Quality You Can See. Prices You Won't Believe. Our high-precision printing technology and fade-resistant inks ensure your artwork remains vibrant for years to come. Experience the PrintOyster difference: exceptional art that's accessible to all.