Brand Tone

Efficient and Direct, Helpful and Customer-Oriented, Value-Driven, Confident

Brand Values

• •Affordability/Value for Money
• •Speed and Efficiency
• •Quality
• •Customer Satisfaction
• •Sustainability
• •Australian Owned
• •Convenience

Best Practices

• •Prioritize Clarity and Conciseness: Reflect the efficient and direct tone by getting straight to the point. Avoid jargon and overly complex sentences. Focus on the core benefits: speed, affordability, convenience.
• •Emphasize Value Consistently: Ensure that pricing benefits (e.g., from 9c per page, save money) and speed (e.g., overnight delivery, fast) are frequently but naturally integrated into the copy across all platforms.
• •Maintain a Helpful and Approachable Voice: Even when being direct, ensure the tone is helpful. Use phrases that show an understanding of customer pain points (e.g., Tired of..., Don't let...). Frame services as solutions.
• •Back Up Claims with Specifics (where possible): Instead of just saying good quality, mention latest print production technology or reference the positive aspects highlighted in customer testimonials (e.g., seamless, easy and efficient process).
• •Incorporate Trust Signals: Weave in elements like 100% Australian Made, Environmentally Responsible, and positive customer experiences to build credibility and reinforce brand values.

Social Perception

Positive (amongst their direct customers). Limited Wider Public Visibility.

Copy Examples

• •Headline: Tired of Pricey, Slow Printing? Get it Fast & Affordable with Print Online AU! Body: Why wait and overpay? At Print Online AU, we deliver top-quality prints right to your door, overnight! From just 9c per page, it's the smart, easy choice for all your printing needs. Order by 2pm for express delivery. Call to Action: Start Saving & Printing Now!
• •Headline: Your Aussie Printing Partner: Quality, Speed, and Value. Body: Print Online AU is proudly 100% Australian made, offering businesses and individuals high-quality printing solutions without the fuss. Get vibrant colours, sharp documents, and fast overnight delivery. Experience the difference. Call to Action: Explore Our Print Services!
• •Headline: Don't Let Printer Costs Ink Your Budget! Print Online from 9c. Body: Stop battling expensive cartridges and slow home printers. Print Online AU offers a seamless, affordable online printing service delivered Australia wide. It’s fast, easy, and incredibly cost-effective. Call to Action: Get Your Instant Quote!
• •Headline: Need it Printed Yesterday? We're (Almost) That Fast! Body: With Print Online AU's Express Overnight Delivery, your urgent documents are in safe hands. Easy online ordering, quality results, and prices that make sense. Let us handle the printing, so you can focus on what matters. Call to Action: Order Before 2pm!
• •Headline: Smart Printing: Sustainable, Affordable, and Delivered. Body: Choose Print Online AU for quality printing that’s kinder to your wallet and the planet. We use sustainably sourced paper and high-efficiency technology. Get your documents delivered fast, starting from just 9c per page. Call to Action: Print Smarter Today!