Brand Tone

Conscious & Responsible, Expert & Quality-Oriented, Approachable & Customer-Focused, Innovative

Brand Values

• •Sustainability
• •Quality
• •Environmental Responsibility
• •Customer Satisfaction
• •Transparency & Education
• •Innovation

Best Practices

• •Prioritize Sustainability in Every Message: Ensure that the commitment to eco-friendliness, organic materials, and non-toxic processes is a consistent thread in all communications. Use terms like "eco-friendly," "sustainable," "organic," "non-toxic," and "planet-friendly" regularly.
• •Highlight Quality and Durability: While emphasizing the "green" aspects, always reinforce the high quality, softness, and longevity of the prints and apparel. This assures customers they are not sacrificing quality for sustainability.
• •Maintain an Educated and Passionate Voice: Share knowledge about sustainable printing and the benefits of your methods. Let the passion for both printing excellence and environmental care shine through. This builds trust and positions Print Natural as experts.
• •Be Approachable and Solution-Oriented: Use clear, friendly language. Focus on how Print Natural helps customers achieve their vision for custom apparel easily and responsibly. Emphasize good customer service and collaboration.
• •Showcase Innovation and Leadership: Gently highlight what makes Print Natural unique, such as being the only North American company with certain practices or introducing innovative inks like plant-based options or OurCarbon. This reinforces their position as forward-thinking leaders in the industry.

Social Perception

Positive, Eco-Leader, Reliable & Easy to Work With, Occasional Communication Issues

Copy Examples

• •Headline: Wear Your Values. Print Your Passion. Sustainably. Body: At Print Natural, we believe custom apparel should feel good, look amazing, and be kind to the planet. That’s why we use 100% non-toxic, water-based inks and the finest organic materials. Create custom tees that tell your story, beautifully and responsibly.
• •Headline: The Softest Prints. The Greenest Process. Body: Experience the Print Natural difference. Our innovative, eco-friendly screen printing delivers vibrant, durable designs on ethically sourced apparel. Kind to your skin, kind to the Earth.
• •Headline: From Plant to Print: Discover Our Revolutionary 100% Plant-Based Inks. Body: Looking for truly natural custom apparel? Print Natural is proud to offer printing with organic indigo ink – a vibrant, ancient tradition meeting modern sustainability. Make a statement that’s as unique as nature itself.
• •Headline: Your Vision, Our Expertise, A Better Planet. Body: Partner with Print Natural for custom apparel that aligns with your eco-conscious values without compromising on quality. Our expert team is here to bring your designs to life, sustainably and stunningly.
• •Headline: Join the Movement: Eco-Friendly Custom Apparel That Speaks Volumes. Body: For brands that care, for events that matter, for messages that need to be heard. Print Natural delivers premium, sustainable printing solutions loved by conscious consumers and leading organizations alike.