Brand Tone

sentimental, personal, and supportive

Brand Values

• •Emotional Connection
• •Personalization and Uniqueness
• •Quality and Trust
• •Customer Satisfaction

Best Practices

• •Lead with Emotion: Always frame the product around the feeling it evokes or the memory it represents. Use words like "celebrate," "commemorate," "cherish," and "remember."
• •Emphasize "Your Story": Use second-person pronouns ("you," "your") to make the copy feel like a direct conversation with the customer. Highlight customization and how their input makes the product special.
• •Reinforce Quality and Origin: Consistently mention "Made in Germany," "premium materials," or "high-quality printing" to build trust and justify the product's value, subtly distinguishing it from lower-quality competitors.
• •Keep it Simple and Heartfelt: Avoid overly complex or technical jargon. The tone should feel warm, approachable, and genuine, like a recommendation from a trusted friend.
• •Proactively Manage Brand Identity: Given the external confusion, consistently use the full printmyplaces.de name and logo. Consider a small, clear statement on the website acknowledging they are a German-based company to help differentiate from the other brand and protect their positive reputation.

Social Perception

Among direct customers, the social perception of printmyplaces.de is positive, with satisfaction regarding product quality, ease of personalization, and delivery speed. Products are seen as beautiful, high-quality gift ideas. However, there is an external risk of negative perception due to brand confusion with the similarly named printyourplaces.com, which has a poor online reputation.

Copy Examples

• •Headline: The place where it all began. ❤️ Body: That first coffee, the unforgettable first kiss, the spot where you both knew. Some places are more than just coordinates on a map—they're the start of your story. Capture that moment forever with a personalized map from Print My Places. Designed by you, made with love in Germany.
• •Headline: The Stars Aligned For You. Body: Remember the night your world changed? Whether it was a birth, a proposal, or a moment of quiet realization, the stars witnessed it all. Our custom star maps beautifully recreate the night sky from your special date. A timeless piece of art that’s uniquely yours.
• •Visual: A user is shown easily designing a "Two Cities, One Love" poster on their phone, selecting cities and adding names. Quick cuts show the high-quality printing process, the poster being framed, and finally, the emotional reaction of their partner receiving the gift. On-screen text/Voiceover: "Long distance is hard, but love knows no borders. Show them they're always close to your heart. ❤️ #PrintMyPlaces #LongDistanceLove #Geschenkidee"
• •Subject: Ready to Capture Another Memory, [Customer Name]? Body: Life is full of beautiful moments worth celebrating. Since you loved your [previous purchase], we wanted to inspire your next gift—for a friend, a loved one, or even for yourself. Discover our new arrivals or create another unique piece to tell your next story.
• •Headline: More Than a Print. It's Your Story. Body: At Print My Places, we believe that the most beautiful decorations are the ones that hold meaning. Born from a passion for design and a love for stories, our mission is to help you celebrate the places and moments that define your life. Each item is crafted with care at our production facility in Germany, ensuring your memories are honored with the quality they deserve.