Brand Tone

Friendly and Approachable, Helpful and Customer-Oriented, Promotional and Value-Driven, Enthusiastic and Celebratory

Brand Values

• •Personalization & Self-Expression
• •Quality
• •Affordability & Value
• •Customer Satisfaction
• •Indian Made
• •Preserving Memories

Best Practices

• •Emphasize "You" and "Your": Focus the language on the customer, their needs, their memories, and their creativity to maintain a customer-centric and friendly tone.
• •Highlight Positive Emotions: Use words associated with joy, celebration, memories, and smiles to reinforce the brand's mission of creating happiness through personalized products.
• •Be Clear and Simple: Avoid jargon. Make the customization process and product benefits easy to understand, aligning with an approachable and helpful tone.
• •Incorporate Value Transparently: Clearly state offers, affordability, and the "Made in India" aspect, as these are key parts of their value proposition and resonate with a segment of their audience.
• •Maintain a Helpful Persona in Customer Interactions: Ensure that all communications, including responses to queries or reviews, reflect the helpful, customer-oriented tone established in marketing copy. Refer to the "We are always here for you" messaging.

Social Perception

Positive: Customers who have had good experiences praise the product quality, customization options, attractive designs, and value for money. They are seen as a source for personalized gifts and home decor. Areas for Improvement: Some online reviews indicate concerns regarding customer service responsiveness and clarity on policies on external sites, which can impact trust. However, the brand's own website and product pages do provide shipping and return information. Emerging Brand: Described as a "budding photography company" under Immature Photography LLP, suggesting they are still building widespread brand recognition.

Copy Examples

• •Your Memories, Beautifully Printed. Create unique, high-quality custom gifts and decor that tell your story. Starting from just Rs. 299 – Made with love in India!
• •Say hello to your new favorite mug! ☕ Personalize it with a cherished photo or a fun quote – the perfect way to make your coffee breaks (or gift-giving!) extra special. Design yours today and let the smiles begin! #PrintLagoon #CustomMug #PersonalizedGiftsIndia #MakingMemories
• •Turn your precious moments into lasting art! Our personalized framed prints are crafted with premium materials and vibrant inks to showcase your photos beautifully. Easy to design, delightful to display, and a heartfelt gift for any occasion. Capture your joy, frame by frame.
• •✨ Special Offer Inside! Create Lasting Memories with 20% Off All Personalized Gifts!
• •At PrintLagoon, we believe every photo tells a story and every gift should spark joy. That's why we're passionate about helping you create high-quality, personalized items that celebrate your unique moments. From our workshop in Jaipur to your doorstep, we're committed to bringing your memories to life. Proudly Indian, proudly personal.