Brand Tone

Professional, trustworthy, and expert, balanced with friendly and approachable.

Brand Values

• •Quality and Expertise
• •Customer-Centricity
• •Accessibility and Flexibility
• •Sustainability
• •Transparency and Trust

Best Practices

• •Lead with Quality and Expertise: Always ground your copy in the brand's core strength: high-quality results. Use confident and knowledgeable language. Mention your advanced technology (DTG, embroidery) and premium partner brands to reinforce your position as an expert.
• •Balance Professionalism with Accessibility: While the tone is expert, avoid being exclusive. Always pair technical details with the customer benefit. For example, "We use advanced Direct to Film technology..." should be followed by "...so you get a vibrant, durable print on almost any fabric." Reiterate the "no minimum order" policy often to welcome all customers.
• •Weave in Your Values: Your copy should reflect what you stand for. Mention sustainability when promoting eco-friendly products. Talk about your customer-first approach and seamless process when targeting busy professionals or first-time buyers. This builds a stronger brand identity.
• •Use Customer Testimonials as Proof: Let your happy customers do the talking. Integrate quotes and positive feedback into your ad copy, product pages, and social media posts. Phrases like "arrived ahead of schedule" and "brilliant company to do business with" are powerful trust signals.
• •Maintain a Consistent Voice Across All Channels: While the format may change from LinkedIn to TikTok, the core brand personality should not. The professional, expert, and helpful tone should be recognizable everywhere. A blog post will be more detailed, while a TikTok caption will be shorter, but both should convey the same values of quality, trust, and customer focus.

Social Perception

Overwhelmingly positive, with customers consistently praising product quality, amazing service and speed, reliability (leading to repeat business), and the ease of use of the website. The brand is perceived as a reliable partner for high-quality personalised apparel.

Copy Examples

• •Don't Just Wear Your Brand. Represent It with Uncompromising Quality. Your team's uniform is more than clothing; it's a statement. At Print Lab, we combine 50 years of embroidery expertise with advanced printing technology to ensure your brand is represented with the durable, professional finish it deserves. From Pro RTX workwear to Regatta outerwear, we provide apparel that works as hard as you do. No minimum order required.
• •Your Event, Your Design, Our Expertise. Planning a fun run, corporate retreat, or a stag do? Make it memorable with custom apparel. Our vibrant, wash-durable prints and "no minimum order" policy mean you can get exactly what you need, whether it's 5 t-shirts or 500 hoodies. With a simple ordering process and fast turnaround, we make it easy to bring your vision to life.
• •The most personal gift is the one you design. Create a truly unique gift they'll never forget. Add a favorite photo to a t-shirt, an inside joke to a hoodie, or a special date to a cap. With our high-quality printing, your creation will look amazing and last for years. It's the perfect, personal touch for any occasion.
• •Look Good, Feel Good, Do Good. Our passion was born in the great outdoors, and we're committed to protecting it. That's why we offer an extensive range of organic and recycled clothing options and are on track to be carbon neutral by 2030. Choose personalised apparel that aligns with your values without sacrificing quality.
• •The UK's Highest-Rated Personalised Clothing. Quality and Service You Can Trust. From our easy-to-use website to our dedicated in-house design team, we're here to ensure your order is perfect. We believe in transparent pricing and first-class service, which is why thousands of customers trust us for everything from business workwear to one-of-a-kind gifts. Delivered on time, every time.