Brand Tone

Friendly and Welcoming, Generous and Value-Oriented, Enthusiastic and Joyful, Helpful and Supportive, Community-Focused

Brand Values

• •Generosity
• •Creativity & Design
• •Accessibility & Affordability
• •Joy & Positivity
• •Community
• •Empowerment (DIY)

Best Practices

• •Embrace "Joy": Consistently use joyful, positive, and uplifting language. Words like "joy," "happy," "love," "celebrate," "fun," "beautiful," and "inspire" should be staples.
• •Highlight "Free" and "Value": Always emphasize the free nature of the core offerings and the value users receive (e.g., saving money, easy decorating, stylish results).
• •Maintain a Friendly, Conversational Voice: Use contractions (you're, it's), address the user directly ("your," "you"), and ask engaging questions. Avoid overly formal or technical jargon. Think of it as talking to a friend who loves DIY.
• •Encourage and Empower: Use action-oriented language that inspires users to create and decorate. Phrases like "Discover," "Create," "Transform," "Unleash your inner designer," "Get started" are effective.
• •Be Genuinely Helpful: When providing instructions, tips, or responding to queries, maintain a supportive and clear tone. Anticipate user needs and offer solutions proactively.

Social Perception

Positive for Freebies, Valued for Variety and Style, Concerns on Delivery/Accuracy (Isolated), Seen as a Go-To for DIY Decor

Copy Examples

• •Headline: Sprinkle Joy All Over Your Home! ✨ Download UNLIMITED Free Printables Today! Body: Why wait for a special occasion? Printjoy.com offers thousands of stunning, designer-made printables for FREE. From chic wall art to fun party decor, refresh your space instantly. Get creative, save money, and let the joy shine in!
• •Headline: Your Walls Are Calling! Answer with FREE Art from Printjoy! 🎨 Body: Tired of blank spaces? Discover an ever-growing collection of beautiful, free printable wall art at Printjoy.com. Perfect for a quick refresh or a complete DIY makeover. Download your favorites now and start decorating the home you love!
• •Headline: Celebrate Every Moment! 🎉 Free Printables for Parties, Gifts & More! Body: Planning a party? Need a last-minute gift tag? Printjoy.com has you covered with an amazing selection of free printables for every occasion. Easy to download, fun to use. Join our joyful community and make every day a celebration!
• •Headline: DIY Decor Dreams Come True (for FREE!) at Printjoy.com 🏡💖 Body: Love that stylish, personalized home look? Achieve it on a budget with Printjoy! We provide thousands of free, high-quality printables – from seasonal decor to timeless quotes. Unleash your inner designer and print your way to a happier home.
• •Headline: Fresh Designs Daily! Your Source for Endless (and FREE!) Printable Inspiration! 🌟 Body: Never run out of decor ideas again! The Printjoy design team uploads fresh, new printables every single day. Sign up for our newsletter and follow us on Pinterest to be the first to see what’s new. Your next favorite design is just a click away – and always free!