Brand Tone

Printique's brand tone is predominantly: Playful and Youthful, Sentimental and Heartfelt, Creative and Inspirational.

Brand Values

• •Personalization
• •Emotional Connection
• •Creativity
• •Accessibility

Best Practices

• •Lead with Emotion, Follow with Product: Start with the "why" – the feeling, the memory, the connection. Then introduce the product as the vehicle for that emotion. Instead of "Buy a custom mug," say "Make their morning coffee special with a memory."
• •Use a Conversational, Engaging Tone: Write as if you're talking to a friend. Use questions to encourage comments ("Who would you give this to?") and incorporate relevant emojis to add personality and visual appeal.
• •Highlight Key Value Propositions: Consistently mention "Printed in France" and "Gifts for every occasion" in your copy. These are strong trust signals and differentiators that should be reinforced across all channels.
• •Turn Customers into Storytellers: Actively encourage and feature user-generated content (UGC). Create hashtags like #MyPrintique and run contests. When you re-share customer photos, use their own words in the caption to build authenticity and social proof.
• •Keep it Clear and Concise: Especially on mobile-first platforms like Instagram and TikTok, use short sentences, bullet points, and clear calls to action. The message should be instantly understandable, guiding the user on what to do next, whether it's "Shop Now," "Design Yours," or "Tag a Friend."

Social Perception

The public perception of Printique is dual-sided: Positive: Customers who have a good experience praise the novelty and emotional value of the products, especially the personalized gifts for couples and families. The brand is seen as a go-to for unique, sentimental presents. The concept of "Made in France" is a key positive selling point. Negative: A segment of customers expresses disappointment with tangible aspects of the service. Critiques commonly target the quality of certain materials (e.g., poster paper) and logistical problems related to shipping and delivery. This discrepancy between the emotional promise and the physical product/delivery execution is the primary point of friction for the brand.

Copy Examples

• •Your love story, in your pocket. Stop scrolling for the perfect gift. Create it. Design a phone case with your favorite photo and carry your best moments with you, everywhere. Tag your other half who needs this! #Printique #CadeauPersonnalisé #Amour
• •Wait for the magic... ✨ The best memories are the ones that surprise you. Who would you put on a magic mug? #MagicMug #PrintiqueFrance #CadeauOriginal #DIY
• •Don't Just Give a Gift. Give a Memory. From custom posters to magic mugs, turn your photos into treasures. Printed with love in France. Start Creating
• •That Anniversary Is Coming Up... Forget the flowers. This year, give a gift that lasts forever. Our personalized star map posters capture the night you met. The perfect, unique way to say "I love you." Design Your Sky
• •Pssst... your masterpiece is waiting! It looks like you left something behind. Your unique creation is just a few clicks away from becoming a reality. Don't let a great memory stay on a screen. Complete your order and we'll print it with care in France! Finish My Order