Brand Tone

Youthful, trendy, and casual. Relatable and friendly, using informal language, emojis, and humor. Direct, energetic, and promotion-focused, mirroring DTC brands targeting Gen Z and Millennials.

Brand Values

• •Personalization & Self-Expression
• •Connection
• •Accessibility & Trend-Focus
• •Sustainability

Best Practices

• •Maintain a Youthful & Casual Voice: Always use a conversational and approachable tone. Incorporate relevant slang, emojis, and cultural references (like trending memes or songs) where appropriate, especially on social media, to resonate with the target audience.
• •Lead with Personalization: The core value is self-expression. Every piece of copy, from ad headlines to product descriptions, should emphasize the customer's role as the creator. Use words like "your," "create," "design," "customize," and "make it yours."
• •Highlight Social & Emotional Value: Frame products not just by their features (e.g., "durable case") but by their emotional benefit ("a gift that tells a story," "keep your favorite memories close"). This taps into the brand's value of connection.
• •Be Direct and Clear in Calls to Action (CTAs): Use simple, energetic, and action-oriented CTAs. Phrases like "Shop Now," "Design Yours," "Tap to Create," and "Get Yours Here" are more effective for this demographic than softer, more corporate language.
• •Be Transparent and Build Trust: Given the mixed online perceptions, use copy to build trust. Clearly state "Made in France," reference eco-friendly materials, and feature authentic, unedited user-generated photos and reviews prominently in marketing materials to add credibility. Address both positive and negative feedback publicly to show the brand is listening.

Social Perception

For its target audience, Printique France is perceived as a fun, trendy source for personalized products, fostering a strong community. However, for broader or more critical observers, there's skepticism due to mixed reviews and operational details, though positive experiences with customization and shipping are also reported. The reputation of Printique.com also influences perception.

Copy Examples

• •Your phone is with you 24/7, why should it be boring? 😏 Your style, your rules. Design a case that’s 100% you. Tap the link in bio to start creating! ✨ #Printique #CustomCase #PhoneCase
• •POV: you just got your bestie the cutest matching phone cases from Printique. The perfect gift doesn't exi—. Tag the bestie who needs one! 😉 So many styles to make your own. #BFFGoals #PrintiqueFrance #PersonalizedGift
• •Don't Just Protect It. Personalize It. Create a unique case with your photos, designs, or text. Made with care in France and delivered fast. Design Yours Now
• •Subject: ✨ 20% OFF ✨ Your memories, now on your case! Body: Hi [Name], tired of generic phone cases? So are we. Turn your favorite photos—from that unforgettable vacation or that silly selfie with your pet—into a high-quality case that’s uniquely yours. For a limited time, get 20% off your entire order. Let's make something special! Call to Action: Shop the Sale
• •The Perfect Couple's Gift. Carry Your Best Friend Everywhere. Your Art. Your Case. From photos of loved ones to your own creative designs, make every call and text a little more personal. Our custom cases are printed locally and made to last. What will you create? Shop Now