Brand Tone

Friendly and Approachable, Helpful and Supportive, Enthusiastic and Passionate, Humorous and Lighthearted, Professional and Quality-Conscious, Australian

Brand Values

• •Customer Satisfaction/Service Excellence
• •Quality
• •Australian Made/Local Support
• •Innovation and Versatility
• •Speed and Efficiency
• •Transparency
• •Creativity and Personalization

Best Practices

• •Keep it G'Day Mate (Authentically Australian & Friendly): Use welcoming, positive, and approachable language. Incorporate a touch of Aussie slang or colloquialisms where appropriate, but ensure clarity for all audiences. Always sound like a helpful friend who’s genuinely happy to assist.
• •Emphasize "We" and "You" (Customer-Centric Language): Focus on the customer's needs and how Printibly can help solve their problems or bring their ideas to life. Use collaborative language that makes the customer feel like part of the process.
• •Show, Don't Just Tell, the Quality & Passion: Instead of just saying "high quality," briefly explain *how* (e.g., "vibrant prints that last," "attention to every detail"). Let the enthusiasm for printing and helping customers shine through in your word choices and expressions.
• •Maintain a "Can-Do" Problem-Solving Attitude: Even when discussing potential challenges (like design complexities), frame it positively, showcasing a willingness to help find solutions. This reinforces the helpful and supportive aspect of the brand.
• •Be Consistent Across All Channels (But Adapt the Style): While the core friendly, helpful, and quality-focused tone should remain, adapt the specific style for the platform. For instance, TikTok can be more informal and humorous, while website copy might be slightly more detailed but still approachable. Ensure key brand value messages (Australian owned, quality, customer service) are woven in appropriately everywhere.

Social Perception

Highly Positive Customer Perception, Reliable and Trustworthy, Go-To for Custom Printing, Good Value, Limited Broader Public Awareness (Potentially)

Copy Examples

• •Headline: Your Ideas, Printed Brilliantly. Right Here in Aus! Body: Got a vision? We’re here to bring it to life with vibrant, top-quality custom printing. From tees to mugs, we print it all with a smile. Fast, friendly, and Aussie-owned! Let's make something awesome together. #PrintiblyPerfection
• •Headline: Uh Oh, Need Custom Gear? No Dramas! Body: Whether it's a last-minute gift or a big event, Printibly’s got your back. Our Adelaide team loves a challenge! Expect amazing quality, speedy delivery, and customer service that’ll make you say "Crikey, that was easy!" #AussiePrintPros
• •Headline: More Than Just Ink. It's Your Story, Custom Made. Body: At Printibly, we’re passionate about quality and even more passionate about our customers. From helping with your design to ensuring a flawless print, we treat every project like it's our own. Experience the Printibly difference today! #CustomerFirstPrinting
• •Headline: Don't Just Dream It, Print It! (We'll Even Help You Get It Perfect!) Body: Got a cool idea for a custom tee, unique gift, or branded merch? Our team in Adelaide is buzzing to help you out. With a huge range of products and top-notch printing, your imagination is the only limit. Plus, we’re super friendly! #PrintYourPassion
• •Headline: Quality Prints, Aussie Spirit, Happy Customers – That's Printibly! Body: We're proudly Australian, printing everything locally to ensure top quality and fast dispatch. Got a question or a quirky request? Our amazing team is ready to chat and make your custom printing experience a breeze. Price beat guarantee, no setup fees! #SupportLocalAusPrint