Brand Tone

Technical, community-oriented, direct (but needs improvement in responsiveness), informal, niche community insider.

Brand Values

• •Innovation/DIY Focus
• •Community Engagement
• •Open Source Ideals (implied)
• •Specialized Expertise

Best Practices

• •Be Honest and Transparent: Given the past issues with communication and delays, it's crucial to be upfront about lead times and any potential challenges.
• •Embrace the Community Language (Authentically): Continue to use terminology and references that resonate with the FOSSCAD and 3D printing hobbyist community, but avoid clichés or tones that could be perceived as dismissive given past customer service issues.
• •Proactively communicate any delays or issues, providing clear explanations and estimated timelines.
• •Actively engage in community forums and discussions to address concerns and build trust.
• •Highlight successful customer stories and positive experiences to counter negative perceptions.

Social Perception

Niche provider with a history in the community, seen as unreliable due to long lead times, poor communication, and unfulfilled orders. Requires rebuilding trust.

Copy Examples

• •"We're pushing the boundaries of FOSSCAD, bringing innovative designs to the 3D printing community."
• •"Our assembly kits are designed for makers, by makers. Dive into the world of customizable 3D printing."
• •"Addressing recent concerns: We're committed to improving our communication and order fulfillment processes. Transparency is key."
• •"Join our community forum to share your builds, troubleshoot issues, and collaborate on new projects."
• •"New product alert: Introducing the [Product Name], engineered for precision and performance in your 3D printing endeavors."