Brand Tone

Enthusiastic & Tech-Savvy, Practical & Solution-Oriented, Approachable & Humorous

Brand Values

• •Quality & Precision
• •Innovation & Practical Design
• •Community & Passion
• •Customer-Centric Service

Best Practices

• •Speak the Lingo: Use industry-specific terms naturally. For tradies, use words like "gear," "dialed," and "worksite." For the maker community, mention "filaments," "g-code," and "print fails." This builds authenticity and shows you are part of the tribe.
• •Balance "Tech" and "Touch": On product pages, lead with the practical benefit (the "touch")—e.g., "An organized workshop." Then, support it with the technical specifications (the "tech")—e.g., "Printed in durable PETG with 0.2mm precision." This appeals to both problem-aware and solution-aware customers.
• •Amplify the "Why," Not Just the "What": Instead of just saying "We sell battery holders," frame it as "We help you get on the tools faster." This value-driven approach connects the product to the customer's goals.
• •Maintain a Consistent Persona: The enthusiastic, problem-solving "maker" persona should be present everywhere. The website can be the professional "finished product" version, while TikTok is the fun "behind-the-scenes" version, but both should feel like they come from the same passionate team.
• •Show, Don't Just Tell: Incorporate user-generated content, video demonstrations, and detailed photos in your copy. Instead of saying a product is "durable," show a video of it in a real-world worksite environment. This provides tangible proof of your brand's promises.

Social Perception

Positive-to-Neutral, Reliable for Niche Products, Engaging and Modern

Copy Examples

• •Headline: Stop the rattle. End the search. Body: Your tools are your money-makers. Keep them locked in, organized, and ready for any job with our custom 3D printed M18 Packout inserts. Designed by tradies, for tradies. Get your gear sorted.
• •On-screen text: Car ride chaos? -> Peaceful road trips. Caption: Keep the stories playing and the cards safe with our new Yoto Mini Cupholder Mount. Australian-made and kid-tested. #yoto #yotoplayer #parentinghacks #3dprinting #aussiemade
• •Headline: Forged with Precision. Designed for Life. Body: At PRINTFORGE, we're obsessed with turning great ideas into tangible solutions. From the worksite to the playroom, our Australian-made 3D prints are crafted with high-precision technology and a passion for practical design. We're not just printing objects; we're building a better way to organize your world.
• •Subject: New Gear Just Dropped from the Forge! Body: Hey [Customer Name], we've been busy dialing in new designs! Check out our latest 3D printed solutions, engineered for maximum efficiency and built to last. Plus, enjoy 10% off your next order as a thank you for being part of the PRINTFORGE community.
• •Headline: Have an Idea? Let's Forge It. Body: From a unique prototype to a replacement part you can't find anywhere else, our custom 3D printing service brings your vision to life. Using high-resolution printers and a passion for problem-solving, we deliver quality you can see and feel. Upload your design and let's get printing.