Brand Tone

Professional, Authoritative, Value-Driven, with a strong undercurrent of Patriotism.

Brand Values

• •Quality and Reliability
• •Cost-Effectiveness
• •Innovation
• •Nation-Building
• •Partner-Centricity

Best Practices

• •Lead with Reliability and Value: Every piece of copy, whether for B2B or B2C, should reinforce the core promise of a high-quality, cost-effective, and reliable product. Phrases like "Engineered for excellence," "Consistent performance," and "Lower your printing costs" should be staples.
• •Incorporate the "Make in India" Angle Authentically: The patriotic appeal is a powerful differentiator. Mentioning "Made in India" or "Apney Desh Ka Printer" connects the brand to a larger national mission and builds an emotional connection, especially in official communications and product marketing.
• •Maintain an Authoritative Tone: Use confident and expert language. Reference the brand's "three decades of legacy" or its status as "India's largest-selling" to build trust and authority. Avoid overly casual or slang terms that would dilute this positioning.
• •Differentiate B2B and B2C Messaging: While the core values remain the same, the focus should shift. For B2B (partners, distributors), emphasize "partnership," "growth," and "network." For B2C, focus on tangible benefits like "page yield," "sharp prints," and "easy installation."
• •Use "The Power of Clarity" Tagline: The brand's tagline, "Image King – Power Of Clarity," is strong. It should be used consistently where appropriate—in website footers, email signatures, and at the close of advertisements—to reinforce the brand identity and promise of quality.

Social Perception

ImageKing is perceived as a major, credible, and established player in the industry and among B2B partners, recognized as a pioneering Indian company focused on offline channels and national manufacturing. End-consumer perception can be inconsistent, with some reporting quality issues, but overall it maintains a decent rating on B2B platforms and is seen as a key player in the aftermarket consumables sector.

Copy Examples

• •3 Decades of Printing Excellence. Unmatched Quality, Unbeatable Value. Discover the Power of Clarity with ImageKing.
• •ImageKing Toners - Made in India. Reliable, cost-effective toner cartridges for all major printers. Support domestic manufacturing with every print. Nationwide delivery.
• •Partner with India's Leading Compatible Cartridge Brand
• •Engineered for excellence, the ImageKing Ultimate 88A toner cartridge delivers sharp text and consistent performance from the first page to the last. Lower your printing costs without compromising on quality. As a proud 'Make in India' product, every cartridge supports our nation's journey towards self-reliance. Print with confidence, print with ImageKing.
• •We are thrilled to announce that ImageKing has been awarded OEM status on the Government e-Marketplace (GeM)! This milestone reinforces our commitment to the 'Make in India' initiative and recognizes our promise of unmatched quality and reliability. A big thank you to our partners and customers for their enduring trust. #MakeInIndia #ImageKing #PrintingSolutions #GeM