Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Customer-Centric and Appreciative, Creative and Unique, Professional and Reliable, Relatable and Fun (especially on TikTok)

Brand Values

• •Personalization
• •Quality
• •Customer Satisfaction
• •Creativity
• •Family-Owned Small Business
• •Passion

Best Practices

• •Always Prioritize "Friendly & Approachable": Start and end communications warmly. Use inclusive language. Imagine you're talking to a friend who's excited about creating something cool.
• •Inject Enthusiasm Genuinely: Let your passion for customization shine through. Use exclamation points appropriately and positive adjectives to describe products and the creation process.
• •Focus on the Customer's Vision: Frame your copy around how *their* ideas come to life. Highlight the collaborative aspect of customization. Use phrases like "your design," "bring your vision to life," "customized for you."
• •Show Appreciation Regularly: Thank customers for their orders, their support, and for sharing their custom items. This reinforces the "customer-centric" and "appreciative" values.
• •Balance Fun with Professionalism: While being playful (especially on platforms like TikTok), always ensure the underlying message of quality, reliability, and excellent service is present. Proofread carefully to maintain credibility.

Social Perception

Trusted Source for Custom Goods, Excellent Customer Service, High-Quality Products, Supportive of a Small Business

Copy Examples

• •✨ Your vision, our creation! ✨ Check out our latest custom tumbler design – isn't it vibrant?! 😍 We LOVED bringing this idea to life! Got a special occasion coming up or just want to treat yourself? Let's make something uniquely YOU! Tap the link in bio to start designing! #PrintEmpressCustoms #CustomTumbler #PersonalizedGifts #MadeWithLove #YourVisionOurCreation
• •🎓 Graduation season is just around the corner! 🎉 Celebrate your amazing grad with a personalized tee or hoodie they'll cherish forever. From school colors to custom quotes, we'll help you create the perfect gift. Support small & shop unique! Message us to get started or visit printempresscustoms.com! #GraduationGifts #Classof2025 #CustomApparel #PrintEmpress #FamilyOwned
• •Watch the magic happen! 🤩 Packing up this awesome custom order today – so much fun bringing your ideas to life! What should we customize next? Drop your ideas in the comments! 👇 #SmallBusiness #CustomMade #OrderPacking #PrintLife #TikTokMadeMeBuyIt #PrintEmpressCustoms
• •Welcome to Print Empress Customs! Your home for high-quality, personalized treasures. From heartfelt gifts to fun custom gear, we're passionate about making every item special. Let's create something amazing together!
• •Hey [Customer Name]! A huge thank you from our family to yours for being a part of the Print Empress Customs community! We absolutely love seeing the joy our custom creations bring. Got an idea brewing? We're always here to help you personalize your world! Shop our latest arrivals: [Link]