Brand Tone

celebratory, creative, and thoughtful

Brand Values

• •Making Memories
• •Personalization and Creativity
• •Affordability and Accessibility
• •Simplicity

Best Practices

• •Lead with Emotion, Support with Logic: Always start by highlighting the emotional benefit—the joy, the surprise, the memory. Then, follow up with the practical details—it's easy, fast, and affordable.
• •Use "You" and "Your": Center the copy on the customer. Frame the narrative around their desire to give a great gift and their ability to create it. For example, "You can design the perfect surprise" is more effective than "Our products are designed for surprises."
• •Emphasize "Experience" and "Memory": Consistently use words like memory, moment, experience, adventure, surprise, and unforgettable. This reinforces the core brand value of gifting experiences over physical goods.
• •Maintain a Helpful, Supportive Tone: In all communications, from product descriptions to FAQs and customer service emails, be encouraging and clear. This builds trust and reassures customers that the DIY process is simple and that help is available if needed.
• •Create a Simple Language Style Guide: Document key brand phrases ("Gift Experiences, Share Memories"), preferred words (e.g., "template," "printable," "customizable"), and the overall tone (celebratory, thoughtful). This ensures that anyone writing for the brand—whether for social media, the website, or customer emails—maintains a consistent voice.

Social Perception

Overwhelmingly positive, with customers praising high-quality design, ease of use, excellent customer service, and value for money.

Copy Examples

• •Stop gifting stuff and start gifting sunsets. ✨ Turn your promise of a getaway into a moment they'll never forget. Our printable boarding passes are ready in minutes, so you can focus on the destination. Link in bio to create your surprise! #GiftExperiences #ShareMemories #SurpriseTrip
• •The Most Memorable Anniversary Gift Isn't a Thing. It's a promise of a new adventure together. Design a beautiful, personalized flight ticket for a surprise anniversary trip, a weekend getaway, or that cruise you've been dreaming of. It's thoughtful, creative, and ready to print from home. Shop now and give the gift of an unforgettable memory. Call to Action: Shop Now
• •Main Headline: Gift Experiences, Share Memories. Sub-headline: Create beautiful, personalized gift tickets for any occasion in minutes. From concert tickets to surprise vacations, turn any gift into a cherished keepsake.
• •Give the gift of live music! This editable concert ticket template is the perfect way to reveal a surprise birthday gift. Just download, edit the artist, date, and a personal message in Canva, and print! It’s a five-star way to present a priceless experience. We recommend printing on card stock for a truly authentic feel.
• •Subject: A Gift They'll Never See Coming (And Never Forget) 🤫