Brand Tone

Technical & Professional

Brand Values

• •Quality
• •Expertise
• •Value

Best Practices

• •Lead with Technical Specifications: Always prioritize data and performance metrics in product descriptions and ads. Terms like dimensional accuracy, glass transition temperature, and tensile strength build credibility with the target audience.
• •Maintain a Professional Vocabulary: Avoid overly casual language, slang, or humor. The tone should be consistently expert and straightforward, reflecting the precision of the products themselves.
• •Focus on Benefits for the Expert User: Instead of saying make cool things, frame the benefits around professional outcomes, such as reduce print failures, achieve finer details, or create durable, functional prototypes.
• •Use High-Quality, Uncluttered Visuals: Ensure product photography is clean and focuses on the filament spool and high-quality sample prints. This visual style complements the no-nonsense, technical tone of the copy.
• •Build Authority Through Content (A Future Opportunity): If the brand decides to expand its online presence, creating blog posts or guides about technical topics (e.g., Optimizing Print Settings for PETG or The Difference Between Annealed and Standard PLA) would reinforce its identity as an expert in the field and align perfectly with its established tone.

Social Perception

Neutral to Unknown

Copy Examples

• •Engineered for Extremes: Introducing Our HT-250 ABS Filament. Don't let temperature limit your design. Our new HT-250 ABS offers superior thermal resistance and dimensional stability for functional prototypes and end-use parts. Print with confidence, print with precision.
• •Consistency in Every Spool. Reliability in Every Print. Achieve flawless results with Print Core PLA. With a strict dimensional accuracy of ±0.03mm and a uniform color profile, our filament is engineered for makers who demand perfection.
• •The Professional's Choice for 3D Printing Materials. High-quality filaments. Rigorously tested. Delivered directly to your workshop. Elevate your prints with materials you can trust.
• •From CAD Model to tangible part without compromise. Your designs require materials that meet specifications. Print Core offers a range of engineering-grade filaments with detailed technical data sheets to ensure your prints are strong, accurate, and fit for purpose.
• •Premium Quality, Sensible Price. That's the Core Principle. We believe exceptional 3D printing results shouldn't come with an exorbitant price tag. As enthusiasts ourselves, we focus on what matters: filament quality and performance. Experience the Print Core difference.