Brand Tone

Helpful & Supportive, Friendly & Approachable, Reliable & Professional, Customer-Focused & Easy-to-Deal-With, Transparent

Brand Values

• •Customer Satisfaction
• •Quality
• •Ease & Simplicity
• •Support for Small Businesses
• •Reliability & Trustworthiness
• •Value for Money

Best Practices

• •Prioritize 'Easy' and 'Simple': Continuously reinforce how straightforward the Print Chimp™ process is, from design to delivery. Use clear, jargon-free language.
• •Emphasize Support for Small Businesses/Groups: Tailor messaging to acknowledge their specific needs and aspirations (e.g., professional image, team unity, event success).
• •Maintain a Friendly and Approachable Voice: Use contractions where appropriate (e.g., 'we'll,' 'it's'). Incorporate a touch of lightheartedness (like the chimp mascot association) without sacrificing professionalism.
• •Showcase Reliability and Quality: Back up claims with specifics, such as mentioning design proofs, quality materials, and positive customer experiences (with permission). Reinforce guarantees.
• •Be Solution-Oriented: Frame services as solutions to customer problems (e.g., 'Need it fast? We've got you covered.' 'Frustrated with complicated ordering? We make it simple.')

Social Perception

Highly Positive, Problem Solver, Efficient & Fast, Professional & Good Communicators

Copy Examples

• •Headline (Website/Social Media): Your Vision, Our Expertise. Custom Clothing Made Easy for Your Small Biz!
• •Social Media Post (Facebook/Instagram): Stag do coming up? Team event on the horizon? 🐒 Get your crew kitted out with awesome personalised gear from Print Chimp! We make it super simple, from free logo setup to speedy delivery. Let's get your design rolling! #PrintChimp #CustomTees #EventMerch #StagDoIdeas #EasyOrdering
• •Email Subject Line (to a potential small business client): Elevate Your Brand Image, Without the Hassle | Print Chimp™
• •Product Description Snippet: At Print Chimp, we get it. You need quality custom clothing that looks ace and doesn't break the bank. That's why we offer free artwork proofs, top-notch printing, and a friendly team ready to help you every step of the way. Your awesome gear is just a few clicks away!
• •About Us Page Snippet: We started Print Chimp because we knew there had to be a better way for businesses and groups to get fantastic personalised clothing. No more complicated processes or surprise fees – just great quality gear, clear communication, and a helping hand to make your brand or event shine. That's the Print Chimp promise.