Tono de Marca

Inspirational & Aspirational, Friendly & Approachable, Helpful & Informative, Quality-Conscious & Trustworthy, Enthusiastic & Passionate

Valores de Marca

• •Accessibility & Affordability: A core belief is that "on-trend wall art should be accessible to everyone," offering options for various budgets.
• •Quality: They stress the use of "premium quality" materials, "high grade anti-fade archival inks," and commercial printing for lasting art.
• •Customer Satisfaction: Prioritizing customer service, ensuring artwork arrives in perfect condition, and offering support like free mockups are key. They actively share positive customer reviews.
• •Sustainability & Ethical Practices: Print and Proper® highlights its commitment to sustainability by planting a tree daily, supporting projects, using eco-friendly materials, crafting locally to minimize emissions, and offsetting carbon. They also acknowledge the Traditional Owners of the land in Australia.
• •Australian Made & Owned: This is a recurring point of pride and a key feature of their identity.
• •Style & Trend-Consciousness: They continuously update their range with new designs to keep up with interior trends.

Mejores Prácticas

• •Always Emphasize Inspiration & Achievable Style: Frame product descriptions and social media posts around how the art can help customers easily and affordably achieve a stylish home. Use words like "elevate," "transform," "effortless," and "sanctuary."
• •Maintain a Friendly and Helpful Voice: Address customers directly and warmly. Offer assistance, share tips (like gallery wall guides), and make the shopping experience feel supportive and personal. Avoid overly formal or technical jargon.
• •Consistently Highlight Core Values: Weave in mentions of Australian-made, sustainability (planting trees, eco-friendly materials), affordability, and quality naturally within product descriptions, social posts, and 'About Us' narratives. This reinforces what the brand stands for.
• •Showcase Customer Love & Build Community: Actively use testimonials and user-generated content (with permission). Encourage customers to share their styled spaces. This reinforces trust and creates a sense of shared passion for home decor.
• •Keep it Visually Driven & Descriptive: Since the product is visual art, the copy should complement the imagery. Use descriptive language that evokes the mood, style, and details of the artwork (e.g., "boujee," "jazz up," "vibrant," "serene"). Ensure the language mirrors the clean, modern aesthetic of the brand.

Percepción Social

Positive Perception: Customers generally have a very positive view of Print and Proper®, frequently praising the quality of the prints, framing, and the visual appeal of the artwork. Reliable & Good Customer Service: They are seen as responsive and helpful, with good communication and quick resolution of issues like damaged items. High-Quality Products: The emphasis on premium materials and printing techniques translates into a perception of high-quality, durable wall art. Stylish & On-Trend: Customers appreciate the modern and diverse range of designs that help them style their homes. Trustworthy Australian Brand: Being Australian owned and made, along with their commitment to quality and customer service, builds trust. The lack of significant negative mentions or forum discussions suggests a generally satisfied customer base.

Ejemplos de Copy

• •Headline: Transform Your Space, Effortlessly. Body: Dreaming of a home that reflects your unique style? At Print and Proper®, we believe beautiful, on-trend wall art should be within everyone's reach. Discover our Australian-made prints, crafted with passion and premium, sustainable materials. Let's make your interior dreams a reality. #MyPrintAndProper #AffordableArt #AustralianMade
• •Headline: Art That Feels Good, Inside & Out. Body: Elevate your home with stunning art while making a positive impact. Each Print and Proper® piece is locally crafted with eco-friendly materials, and we plant a tree every day. Style your sanctuary with art that’s as kind to the planet as it is beautiful on your walls. #SustainableStyle #ArtWithPurpose #PrintAndProper
• •Headline: Quality You Can See, Art You’ll Love for Years. Body: Why settle for ordinary? Our wall art is brought to life with high-grade, anti-fade archival inks on premium materials, ensuring your chosen piece remains vibrant and cherished. Handcrafted with care in Australia, because quality is always in style. #PremiumPrints #LastingQuality #HomeDecorLove
• •Headline: Find Your Perfect Piece. We’re Here to Help! Body: Not sure which print will complete your room? Our friendly team is passionate about helping you find the perfect match! Explore our curated collections or ask about our free mockup service to see how our art can transform your space. Your dream decor is just a click away. #CustomerLove #DecorInspo #PrintAndProperSupport
• •Headline: Fresh Designs Weekly. Your Walls Will Thank You. Body: Keep your home looking its best with the latest trends in wall art from Print and Proper®. We’re constantly adding new, inspiring designs created and curated by our passionate team. Discover affordable, high-quality art that speaks to you. #NewCollection #TrendyWallArt #StyleYourSpace