Brand Tone

Friendly, Approachable, Helpful, Encouraging, Value-Oriented, Generous, Enthusiastic, and Passionate

Brand Values

• •Affordability and Value
• •Quality
• •Customer Satisfaction
• •Range and Variety
• •Family Business Ethos
• •Environmental Responsibility
• •Supporting Creativity

Best Practices

• •Always Prioritize "Friendly & Approachable": Start and end communications warmly. Use inclusive language. Imagine you're talking to a fellow craft enthusiast.
• •Emphasize Value Clearly and Honestly: Highlight discounts, bundle deals, and the "why" behind your pricing (e.g., "family business keeping costs down"). Avoid overly aggressive sales tactics; let the value speak for itself.
• •Be Genuinely Encouraging and Supportive: Frame product descriptions and guides to empower crafters of all skill levels. Celebrate customer creations and foster a sense of community.
• •Maintain a Passionate Voice for Crafting: Let your love for crafting shine through. Use enthusiastic but not hyperbolic language when describing products and their creative potential.
• •Develop a Simple Style Guide: Document key phrases, words to use/avoid, and the general desired feeling of your copy. Share this with anyone creating content to ensure consistency across all platforms (website, social media, emails). For example: Use "crafty friend" or "fellow crafter." Highlight "affordable" and "quality." Convey "inspiration" and "creativity."

Social Perception

Positive, Reliable, Go-To for Crafters, Good Value for Money, Appreciation for Digital Products

Copy Examples

• •Homepage Banner (Sale): "Unleash your creativity without breaking the bank! Dive into our HUGE Crafting Sale and discover delightful deals on everything you need for your next masterpiece. Happy crafting from our family to yours!"
• •New Product Email: "Hello Crafty Friend! Get ready to be inspired! Our latest collection of vibrant paper pads and unique embellishments has just landed. Perfect for beginners and seasoned pros alike – we can't wait to see what you create! Explore New Arrivals & Enjoy [X]% Off This Week!"
• •Social Media Post (Community Focus): "What are you making today? Share your gorgeous card creations or scrapbook pages with our lovely crafting community! We believe everyone has a creative spark. P.S. Don't forget, all our digital downloads are just £1 this weekend – perfect for instant inspiration!"
• •Product Description (for a starter kit): "New to card making? Welcome to a world of fun! Our All-in-One Starter Kit is lovingly packed with everything you need to begin your crafting journey. Quality supplies at a price that makes you smile – because creativity should be for everyone!"
• •About Us Snippet (Reinforcing Values): "Here at Printable Heaven, we're more than just a craft shop; we're a family passionate about bringing you the best crafting supplies at heavenly prices. From our first printable download in 2008 to our thousands of products today, our mission remains the same: to fuel your creativity with quality, variety, and a friendly touch."