Brand Tone

Sentimental, Joyful, and Creative

Brand Values

• •Personalization
• •Surprise and Joy
• •Quality
• •Customer Connection/Experience
• •Family/Entrepreneurial Spirit

Best Practices

• •Always Center on Emotion: Gifts are about feelings. Use words that evoke happiness, love, nostalgia, and excitement.
• •Highlight the "Surprise" Element: Continuously emphasize the unique and joyful experience of receiving a Prink gift. Use words like "reveal," "unveil," "discover," and "bursting with."
• •Emphasize Personalization: Remind customers that they are co-creators of the gift. Use phrases like "your special touch," "customized for them," and "a gift as unique as they are."
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend who wants to create a special moment for someone they care about. Avoid overly formal or technical language.
• •Show, Don't Just Tell, the Magic: Use vivid descriptions and storytelling to paint a picture of the joy and surprise the recipient will experience. Incorporate customer testimonials or user-generated content ideas where appropriate to add authenticity.

Social Perception

Positive and Innovative, but with areas for improvement in communication and order tracking.

Copy Examples

• •Unlock a burst of joy! Our personalized Prink Bomb is more than a gift, it's an unforgettable moment waiting to explode with happiness.
• •Crafted with love, personalized by you. Give a gift that tells your unique story and touches their heart. Explore The Prink collection.
• •Don't just give a gift, create an experience! The Prink's unique surprise boxes turn any occasion into a magical memory.
• •From a spark of an idea to a box full of smiles. Discover the passion and creativity behind every Prink gift, made to make your loved ones feel truly special.
• •More than just photos in a box – it's laughter, love, and cherished memories, all wrapped up in a delightful surprise. That's the Prink promise.