Brand Tone

aspirational, exclusive, and caring

Brand Values

• •Quality and Style
• •Affordability
• •Exclusivity
• •Passion for Children's Fashion
• •Novelty

Best Practices

• •Embrace the "Royal" Narrative: Consistently use terms like "prince," "princess," "royalty," and "mini-fashionista" across all platforms to reinforce the brand's aspirational tone.
• •Highlight Exclusivity and Scarcity: Emphasize the limited availability of sample items to create a sense of urgency and exclusivity. Use phrases like "one-of-a-kind," "limited edition," and "get it before it's gone."
• •Showcase Quality and Affordability: Always pair messages of high style and quality with the value proposition of affordable prices. This combination is a key differentiator for the brand.
• •Foster a Community: Continue to encourage user-generated content by asking customers to share photos of their children. Feature these photos on social media to build a stronger community and provide social proof.
• •Maintain a Caring and Passionate Voice: The brand's origin story is a powerful asset. Communications should reflect the passion and care of a parent who wants the best for their children, creating an emotional connection with the audience.

Social Perception

The public perception of Prince & Tutus appears positive, particularly among parents who are fashion-conscious and budget-savvy. The brand is perceived as a go-to source for high-quality, stylish children's clothing without the high price tag. The use of terms like "mini-fashionistas" and the encouragement to share photos on social media fosters a sense of community among its customers. The brand's presence on TikTok also suggests an effort to connect with a younger, trend-focused demographic of parents.

Copy Examples

• •Your little prince deserves a wardrobe fit for royalty. Discover our latest collection of exclusive designer samples at prices that will make you smile. #PrincelyPerfection #TutuTerrific
• •Why pay more for style? At Prince & Tutus, we bring you the latest trends in children's fashion from top brands at a fraction of the cost. Shop our new arrivals today and dress your mini-fashionista for less! #KidsFashion #BoutiqueDeals
• •Exclusive styles for your little ones. Limited quantities available. Once they're gone, they're gone!
• •New Arrivals Alert! Spoil your prince & princess with these must-have pieces.
• •From playground chic to party perfect, find the perfect outfit for every occasion. Our sample sale is on now – don't miss out on these unique finds! #SampleSale #KidsStyle