Brand Tone

warm, approachable, and professional

Brand Values

• •Quality and Craftsmanship
• •Timeless and Unique Style
• •Customer-Centric Service
• •Safety and Comfort
• •Community and Passion

Best Practices

• •Always Speak from a Place of Shared Passion: Remember the brand was started by a photographer. Use "we" to create a sense of community and shared understanding. Frame product descriptions and social media posts from the perspective of helping fellow photographers achieve their artistic vision.
• •Balance Warmth with Professionalism: While the tone is friendly and approachable, the underlying message should always be about the high quality and professional-grade nature of the products. Use positive and emotive words like "beautiful," "timeless," and "cherish," but back them up with specifics about materials and craftsmanship.
• •Prioritize Visual Storytelling: The copy should always complement the high-quality imagery. Let the photos of the props in use do most of the talking, and use the copy to add context, highlight a specific benefit (like softness or stretch), or tell a small story.
• •Incorporate Customer Language: Regularly feature customer testimonials and reviews in your marketing materials. Use the language your customers use to describe your products ("go-to," "favourite," "beautifully made") in your own copy to build authenticity and social proof.
• •Maintain a Helpful and Informative Stance: Beyond selling, provide value. The existing blog posts with posing guides and tips are a great example of this. Continue to offer advice and inspiration, reinforcing the brand's position as a knowledgeable and trusted resource in the newborn photography community, always remembering to include safety information where appropriate.

Social Perception

The social perception of Princess & the Pea Props is overwhelmingly positive. Customers, primarily newborn photographers, view the brand as a "go-to prop vendor" and one of their "preferred vendors". They are highly regarded for the quality and beauty of their products, which helps photographers enhance their own work. The brand is perceived as reliable, with fast shipping and excellent customer service being key points of satisfaction. The personal involvement of the owner, Virginia, is frequently mentioned, contributing to a perception of a trustworthy and caring business. The brand is considered one of Australia's "most loved suppliers for newborn photographers".

Copy Examples

• •Cocooned in comfort and timeless style. Our luxurious knit blankets are crafted to create those pure, unforgettable newborn moments. Tap to shop this look and add a touch of magic to your next session. #NewbornProps #BabyPhotography #PrincessAndThePeaProps
• •Tired of searching for the perfect props? We've been there. That's why we created Princess & the Pea Props—a curated collection of high-quality, vintage-inspired pieces for newborn photographers. Founded by a photographer, for photographers. Explore our new arrivals and find the details that will make your photos sing. Fast shipping Australia-wide!
• •The Finishing Touch to Your Masterpiece. Discover our collection of handcrafted, timeless newborn props designed to elevate your photography.
• •Hello [Customer Name], just like you, we believe every detail matters. That's why we're so excited to share our latest collection of buttery-soft wraps and delicate tiebacks. Each piece is designed to be as special and unique as the little ones you photograph. See what's new and get inspired for your upcoming sessions!
• •Styling your next newborn session? Our organic and vintage-inspired props are designed to work beautifully together. Create a soft, natural, and timeless look with our curated collection of wraps, bonnets, and accessories. #NewbornPhotography #PhotoProps #StylingInspiration