Brand Tone

Aspirational yet Accessible, Trendy and Confident, Enthusiastic and Engaging, Trustworthy and Customer-Focused

Brand Values

• •Quality
• •Value for Money/Fair Pricing
• •Customer Satisfaction
• •Trendiness and Style
• •Family and Trust

Best Practices

• •Develop a Core Messaging Guide
• •Know Your Audience, Platform by Platform
• •Prioritize Visual-Copy Cohesion
• •Incorporate Customer Language (Authentically)
• •Train and Review

Social Perception

Positive, Fashionable/Stylish, Good Value, Engaging

Copy Examples

• •Instagram Post (Image of a new diamond pendant): Shine brighter than ever. ✨ Our NEW diamond initial pendants just dropped, and they're everything you've dreamed of. Perfect for you, perfect as a gift. Tap to shop or DM us to make it yours! Which letter are you repping? #JJJewelryMiami #NewArrival #DiamondPendant #GoldJewelry #TreatYourself
• •Facebook Ad (Carousel of best-selling chains): Find Your Signature Chain at JJ Jewelry Miami. From classic Cubans to bold Rope chains, discover top-quality gold that speaks your style. Family-owned, with over 20 years of bringing you the best in fine jewelry at prices you'll love. Shop now and enjoy worldwide shipping! #JJJewelry #GoldChains #MiamiJewelry #QualityCraftsmanship #BestPrice
• •TikTok Video Caption (Fast-paced video showing various rings): Ring game STRONG. 🔥💍 Which JJ Jewelry piece is your vibe? Diamonds? Gold? We got YOU. Link in bio! #JJJewelryMiami #RingStack #BlingBling #JewelryAddict #TikTokMadeMeBuyIt
• •Website Banner (Homepage): JJ Jewelry Miami: Real Gold, Real Style, Real Value. Explore Our Exclusive Collection of Fine Jewelry. Financing Available.
• •Email Subject Line (For a promotion): ✨ Don't Miss Out! Exclusive Access to Our New Collection + A Special Treat Just For You! ✨