Brand Tone

Personal and Friendly, Passionate, Quirky and Playful, Authentic and Handmade, Customer-centric and Accommodating

Brand Values

• •Originality and Uniqueness
• •Handmade Craftsmanship
• •Quality
• •Joy and Personality
• •Affordability
• •Passion for Creation
• •Customer Focus
• •Sustainability (implied)

Best Practices

• •Create a Simple Style Guide: Briefly document your core tone words (e.g., "Friendly, Quirky, Passionate, Authentic, Personal") and provide a few "do and don't" examples for how to apply them in common scenarios (product descriptions, social media, customer service).
• •Always Write with "Donna's Voice" in Mind: Even if others eventually help with copy, they should aim to emulate the personal, slightly playful, and passionate tone established by the founder. Using "I" and "my" when appropriate (as Donna) can reinforce this.
• •Embrace Imperfection and Personality: Don't be afraid to use slightly more informal language, gentle humour, and enthusiastic descriptions. Avoid overly corporate or generic phrasing. The "general dogsbody" comment is a good example of this charming authenticity.
• •Focus on the "Why": Remind customers of the passion behind the products – the love of creating, the desire to bring joy, the handmade nature. This reinforces the brand values through the tone.
• •Engage and Interact Genuinely: When responding to comments or inquiries (if social media is developed or on contact forms), maintain the same friendly, approachable, and helpful tone. This consistency builds trust and rapport.

Social Perception

A small, independent business, a source for unique, non-mainstream items, trustworthy (due to transparency), artisan and creative.

Copy Examples

• •Homepage Banner: Tired of blending in? Discover delightfully quirky, handmade jewellery and gifts that tell *your* story. Lovingly crafted by Donna in Yorkshire – because life’s too short for boring accessories!
• •Product Description (e.g., for a colourful pair of earrings): Hello, sunshine! These aren't just earrings; they're little bursts of joy for your lobes. Handmade with a sprinkle of Yorkshire spirit, they’re guaranteed to brighten your day and turn a few heads. Go on, add a pop of playful to your look!
• •About Us Snippet for Social Media: Just a gal in Yorkshire, fuelled by tea and a love for all things colourful! ✨ I'm Donna, the hands and heart behind Prince Don Designs, pouring passion into every quirky piece I create. My mission? To bring a little handmade happiness to your world. #HandmadeInTheUK #QuirkyJewellery #SmallBizLove
• •Email Subject Line for New Arrivals: Psst... Your next favourite quirky treasure just landed! ✨
• •Instagram Post (showing a new collection): Warning: May cause compliments! 😉 Our latest collection of handcrafted goodies has officially arrived, bursting with personality and ready to find their forever homes. Which unique piece is calling your name? Let us know below! 👇 #PrinceDonDesigns #UniqueGifts #HandmadeJewellery #ShopSmallUK #QuirkyStyle