Brand Tone

Modern & Stylish, Authentic & Respectful, Premium & Quality-Driven, Aspirational & Performance-Oriented, Community-Focused

Brand Values

• •Innovation & Modernity
• •Quality & Craftsmanship
• •Respect for Heritage & Culture
• •Community Support & Empowerment
• •Passion

Best Practices

• •Embrace the "Modern Warrior" Archetype: Consistently use language that is empowering, respectful of tradition, yet forward-thinking and stylish. Highlight the blend of street culture cool with the discipline of Muay Thai.
• •Spotlight Authenticity and Heritage: Regularly reference the brand's Thai roots, the cultural significance of Muay Thai, and collaborations with legendary fighters like Saenchai to reinforce credibility and respect for the sport.
• •Visually Driven Storytelling: Ensure photography and videography match the "sleek," "modern," and "premium" aesthetic described. Showcase the gear in action on diverse fighters, emphasizing both performance and style.
• •Maintain a Premium Voice: Use confident, refined language. Avoid overly casual slang unless it aligns with the "street culture" aspect, and even then, ensure it's used authentically. Focus on the quality of materials and design innovation in product descriptions.
• •Engage with the Community Passionately: When interacting on social media or with customer reviews, reflect the brand's passion for Muay Thai and its commitment to supporting fighters. Address concerns professionally, aiming to improve and build trust, especially given some of the feedback on customer service.

Social Perception

Generally viewed as a high-quality, stylish, and innovative brand within the Muay Thai community. The association with Saenchai and other elite fighters lends significant credibility. Many users and reviewers appreciate the modern designs that differentiate Primo from more traditional brands.

Copy Examples

• •Headline: Elevate Your Art. Unleash Your Power. Body: Primo Fightwear fuses cutting-edge design with the soul of Muay Thai. Crafted for champions, by champions. Experience the difference tradition and innovation make. #PrimoFightwear #ModernNakMuay
• •Headline: Beyond the Grind. This is Your Signature. Body: Don't just train. Make a statement. Primo Fightwear offers premium, stylish gear that performs as hard as you do. Rooted in heritage, designed for the future of combat. Shop the Saenchai Collection.
• •Headline: Bangkok Born. Globally Proven. Body: From the heart of Muay Thai, Primo brings you gear that honors culture and pushes boundaries. Premium materials, fighter-approved design. Join the Primo global community. #FightInStyle
• •Headline: Craftsmanship Meets Combat. Body: Every stitch, every material, chosen for peak performance and unparalleled style. Primo Fightwear: Where modern aesthetics meet the ancient art. Feel the quality. Own the ring.
• •Headline: The Next Generation of Fightwear Is Here. Body: Inspired by street culture, perfected for the art of eight limbs. Primo delivers unmatched quality, comfort, and a look that’s all your own. Are you ready to evolve? #PrimoHeritage #PrimoInnovation