Brand Tone

professional, innovative, and mission-driven

Brand Values

• •Sustainability
• •Quality & Performance
• •Customer-Centricity
• •Innovation & Leadership

Best Practices

• •Lead with the "No Compromise" Philosophy: Every piece of copy should reinforce the idea that choosing Primo means getting both sustainability and superior performance. Avoid presenting eco-friendliness as the only benefit.
• •Speak to the Entrepreneur, Not Just the Buyer: Use empowering language that resonates with business owners. Frame the switch to Primo not as an expense, but as a smart business decision that enhances their brand, delights customers, and future-proofs their operations.
• •Balance Innovation with Practicality: While it's great to talk about being a "revolution," always ground the message in tangible benefits. Pair "innovative design" with "no-leak performance," and "mission-driven" with "globally certified and compliant."
• •Maintain a Confident, Authoritative Tone: The brand is positioned as a leader and an expert. The copy should reflect this. Use declarative sentences, avoid hesitant language, and state facts about quality and sustainability with confidence (e.g., "It is 100% plastic-free," not "It aims to be plastic-free").
• •Use "Sustainability" as a Given, Not a Footnote: Integrate sustainability into the primary product narrative. Instead of saying "Our containers are great, and they're also eco-friendly," the messaging should be "Our sustainable containers deliver premium performance." This frames eco-friendliness as an intrinsic part of the product's quality.

Social Perception

Perceived as a high-quality, reliable, and ethically responsible choice for B2B customers, especially within the food service industry. In the industry, it is seen as an innovative and promising leader in sustainable packaging, heavily influenced by the credibility of its parent company, Fibmold. General public awareness is low due to its B2B focus.

Copy Examples

• •Don't Compromise. Deliver Excellence with Packaging That's as Good for the Planet as It Is for Your Food.
• •Engineered for the demands of food delivery. Our 100% compostable containers keep meals secure and delicious, from your kitchen to their doorstep. No leaks, no plastic, no apologies. Make every order a testament to your quality.
• •Is Your Packaging Ready for the Future of Food?
• •Quality and sustainability are no longer a trade-off. They're the new standard. Through our Primo brand, we're empowering restaurants and food entrepreneurs to switch to premium, plant-based packaging without missing a beat. Learn how we're helping the food service industry move beyond single-use plastic. #SustainablePackaging #Innovation #Fibmold #FoodTech
• •Primo Sustainable Packaging | Premium, Leak-Proof Containers | Order Online