Brand Tone

nurturing, practical, and reassuring

Brand Values

• •Safety and Quality
• •Convenience and Practicality
• •Comfort
• •Customer-Centricity
• •Community Building

Best Practices

• •Maintain a Parent-to-Parent Voice: Always write from a place of shared understanding. Use "we" to refer to the brand as a collective of parents, and address the customer as "you" to create a personal connection.
• •Focus on Benefits, Not Just Features: Instead of saying "The mat is 55 inches long," frame it as "Plenty of room for them to stretch out and get comfortable." Always connect a feature to a direct benefit for the parent or child.
• •Use Reassuring Language: Words like "safe," "soft," "durable," "easy," and "peace of mind" should be staples in your vocabulary to reinforce brand values and build trust.
• •Keep it Simple and Clear: Parents are often busy and short on time. Your copy should be easy to scan and understand quickly. Use short sentences, bullet points, and clear headings.
• •Encourage Engagement: On social media, ask questions that invite parents to share their own experiences (e.g., "What's your go-to trick for nap time?"). This helps build community and provides valuable insights into your audience's needs.

Social Perception

reliable and high-quality provider of baby and toddler essentials, trustworthy, and a specialist in nap mats, offering a strong and positive brand image.

Copy Examples

• •Quiet moments, happy naps. Our all-in-one nap mat is designed to give your little one a soft and secure space to rest, wherever you are. Easy to pack, easy to love. #PrimlectBaby #NapTimeBliss #ParentingMadeEasier
• •Headline: The Perfect Nap, Every Time. Body: "Daycare, travel, or just a quiet corner at home. Give them the gift of comfort with a Primlect nap mat. Designed by parents, for happy kids. Shop our collection now and enjoy free shipping on all orders!"
• •Title: Extra Plush for Extra Sweet Dreams Description: "We've added an extra layer of soft padding to our classic nap mat for an even cozier rest. Made with durable, machine-washable fabric and an easy roll-up design, it’s the practical solution for peaceful naps on the go. Because your peace of mind is as important as their comfort."
• •Hi there, and welcome to Primlect! We're parents too, so we know that practicality and quality are everything. We're so glad to have you here. To get you started, enjoy 10% off your first order. Find the perfect gear to make your parenting journey just a little bit smoother.
• •On-screen text: "From nap time to on-the-go in 5 seconds flat!" Caption: "Less fuss, more adventures. That's the Primlect promise. 😉 #ParentHack #ToddlerLife #Primlect #NapMat"