Brand Tone

Personal, Passionate, Educational and Guiding.

Brand Values

• •Sustainability
• •Conscious Consumption
• •Natural Materials
• •Timeless Design
• •Transparency
• •Connection to Nature
• •Artisanal/Independent Feel
• •Trustworthy

Best Practices

• •Highlight the "Why": Consistently weave in the brand's core values of sustainability, conscious consumption, and the founder's passion.
• •Avoid overly corporate or generic marketing speak.
• •Offer tips and insights that empower the consumer.
• •Showcase the artisanal/independent feel of the brand through storytelling.
• •Maintain transparency by openly sharing sustainable practices and the founder's journey.

Social Perception

A trustworthy, artisanal/independent designer brand committed to sustainability and conscious consumption.

Copy Examples

• •Explore our collection and learn how small choices can make a big impact.
• •Primitiva is born from a love for nature's gifts.
• •It began with a passion for the environment and a love for design.
• •Discover timeless designs made with natural materials.
• •Join us in creating a more sustainable future through conscious fashion.