Brand Tone

Authentic, Passionate, Premium, High-Quality, Artisanal, Curated, Educational, Appreciative, Warm, Personal, Modern and Clean

Brand Values

• •Heritage & Tradition: A deep connection to Greek roots and culinary traditions is central.
• •Quality & Authenticity: Sourcing and offering genuine, high-standard Greek products.
• •Passion: Driven by a love for Greece and its flavors.
• •Craftsmanship: Partnering with small Greek producers and valuing their artisanal methods.
• •Customer Connection: Providing excellent products and service, fostering a connection with those who appreciate fine foods.
• •Integrity: Being transparent about sourcing and the quality of ingredients.

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the story of Greek origin, tradition, and the founder's connection. Use evocative language that transports the audience to the Mediterranean.
• •Highlight Quality and Craftsmanship: Consistently use terms like "premium," "artisanal," "hand-selected," "small-batch," and "early harvest" where appropriate. Detail the unique qualities and sourcing of products.
• •Maintain a Warm and Passionate Voice: Write as if sharing a beloved discovery with a friend. Let the genuine passion for the products and Greek culture shine through.
• •Educate and Inspire: Share knowledge about the products (e.g., tasting notes for olive oil, best uses for honey) and provide inspiration for how to use them in everyday cooking, connecting to a lifestyle.
• •Visual and Verbal Cohesion: Ensure that the copy complements the clean, modern, yet rustic and authentic visual identity seen on Instagram and the website. Use high-quality, appealing language that matches the aesthetic.

Social Perception

Highly Regarded for Quality, Authentic Greek Experience, Trustworthy & Reputable, Aspirational but Accessible, Associated with a Passionate Founder

Copy Examples

• •Instagram Post (Image: Sun-drenched olive grove in Greece): From ancient groves to your modern table. ✨ Our Early Harvest EVOO is more than just olive oil; it's a taste of Greek sunshine, passion, and generations of tradition. Experience the authentic flavor of Messenia. #PrimisImports #GreekOliveOil #AuthenticFlavors #MediterraneanDiet #TasteOfGreece
• •Facebook Ad (Carousel: Different products like olive oil, honey, salt): Discover the hidden gems of Greece with Primis Imports. 🇬🇷 We meticulously source the finest olive oils, artisanal honeys, and unique pantry staples, connecting you to the heart of Mediterranean flavor. Elevate your everyday cooking. Shop now! #PrimisImports #GreekFood #Artisanal #HighQuality #FromGreeceWithLove
• •Product Description (Website - for a new Greek Herb Blend): Unlock the aromatic soul of the Greek kitchen with our hand-selected Herb Blend. Crafted from wild herbs gathered from the mountainsides of Evia, this fragrant mix of [Herb 1], [Herb 2], and [Herb 3] brings an authentic Mediterranean zest to your roasted meats, fresh salads, or savory baked goods. Taste the tradition. #PrimisImports #GreekHerbs #AuthenticTaste #CulinaryHeritage #PantryEssentials
• •Email Newsletter Snippet (Subject: A Story in Every Drop): Dear Food Lover, At Primis Imports, we believe every product tells a story. A story of rich soil, dedicated artisans, and the timeless allure of Greek culinary heritage. Our founder, Damian Primis, started this journey to share the tastes of his grandfather's homeland. This week, explore our [Featured Product] – a true embodiment of that passion. [Link to product] #PrimisImports #StoryOfFlavor #GreekHeritage #FoodWithAStory
• •Pinterest Pin Description (Image: Beautifully plated dish using Primis products): Elevate your meals from simple to sublime with the authentic touch of Primis Imports. Our premium Greek olive oils and pantry staples are crafted for those who cherish quality and flavor. What Mediterranean masterpiece will you create? Find inspiration here! ✨ #PrimisImports #MediterraneanCooking #GourmetAtHome #FoodieInspo #GreekCuisine