Brand Tone

inspirational, supportive, friendly, encouraging, empowering, personal, and relatable

Brand Values

• •Holistic Health
• •Community and Support
• •Simplicity and Convenience
• •Long-Term Solutions
• •Positivity and Encouragement

Best Practices

• •Lead with Empathy: Always start from a place of understanding the customer's frustrations and past struggles with dieting.
• •Use "You" and "We": Frame the journey as a partnership. Use "you" to speak directly to the customer's goals and "we" to emphasize the supportive and communal nature of the brand.
• •Focus on Benefits, Not Just Features: Instead of just listing what a program includes, highlight the outcomes: more energy, feeling better, and long-term health.
• •Maintain a Positive and Encouraging Voice: Every piece of copy should feel uplifting and motivational. Use exclamation points and positive affirmations where appropriate.
• •Be Authentic and Relatable: Share real stories and testimonials. Avoid overly technical jargon and speak in a conversational, approachable manner.

Social Perception

Positive, guiding force for those struggling with weight loss, providing success and improved well-being through manageable programs.

Copy Examples

• •Tired of diets that don't deliver? It's time to stop the cycle and start a journey. Our community is here to support you in making a lasting lifestyle change. Ready to take back your health? #PrimeTimeHealth #LifestyleChange #HealthyLiving
• •Your Prime Time is Now. Discover a simpler path to a healthier, more energetic you. We provide the plan, the tools, and the community for your success.
• •Feeling stuck? Let's build a healthier you, together.
• •Ready for a reset? Join our 10-day Shred10 program and discover how good you can feel. It's not just about what you lose; it's about what you gain. #Shred10 #Detox #HealthyHabits
• •Maria lost 20 pounds, but she gained so much more. 'I have more energy than I've had in years!' she says. Find your energy. Find your prime. Join Prime Time Health.