Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Informal, relatable, customer-oriented (aspirational), and sales-driven/promotional
Brand Values
- •Passion for Football
- •Quality Products (at a fair price)
- •Customer Satisfaction & Trust
Best Practices
- •Highlight quality for the price point.
- •Clearly state return/exchange policies as they do on their 'POR QUE COMPRAR CONOSCO?' page.
- •Address concerns promptly and professionally, as outlined in their customer service information.
- •Use casual language and emojis on social media to connect with football fans.
- •Actively use promotions and calls to action on Instagram and TikTok.
Social Perception
Recognized source for football jerseys; Active on social media, especially TikTok; Some concerns about logistics (shipping times, customs, and tracking).
Copy Examples
- •LEVE3PAGUE2 (Take 3 Pay 2)
- •Passionate about football and team jerseys like you!
- •Free from headaches of distrust
- •Guarantees money back if the customer is not satisfied
- •Actively posting product images and promotions on Instagram and TikTok
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