Brand Tone

Opportunistic, Informal, and Local

Brand Values

• •Value/Affordability
• •Transparency (within limits)
• •Discovery/Thrill of the Hunt

Best Practices

• •Embrace "Chollo" Culture: Consistently use words like "chollo," "descuento," "oferta," and "liquidación." This language is the core of the brand's appeal and sets immediate expectations.
• •Be Radically Transparent: Always reinforce that products are from returns. Phrases like "proveniente de devoluciones," "stock B," or "puede tener detalles" build trust by being honest about the product's condition, turning a potential negative into a known variable.
• •Create Urgency and Scarcity: Since inventory is unique and limited, use copy that encourages quick action. "No durará," "pieza única," and "visto y no visto" (it won't last, one-of-a-kind, now you see it, now you don't) are effective phrases.
• •Keep it Local and Casual: Continue to address the Barcelona and Badalona communities directly. Use an informal, conversational tone, as if a friend is sharing a tip about a great deal. Avoid corporate or overly polished language.
• •Focus on the 'Find,' Not the 'Product': The marketing appeal is the thrill of discovery. Frame the copy around the excitement of 'finding' a deal rather than the features of a specific product. The story is the bargain itself.

Social Perception

local bargain hunter's destination

Copy Examples

• •🔥 This week's top find! This [Product Name] just landed from Amazon returns, and it won't last long. We've tested it and it's ready to go. Come grab it at our Barcelona store before it's gone! #ChollosBarcelona #AmazonReturns #PrimeRecovr
• •You won't BELIEVE what we just unboxed. 🤯 Your weekend project just got a lot cheaper. Visit us on Carrer Sant Oleguer 1! #BarcelonaDeals #Liquidation #BargainHunt
• •Nuevas Entradas Cada Semana. Productos de Devoluciones de Amazon a Precios Que No Encontrarás en Otro Lugar.
• •¡Ojo! Es un chollo de devolución. Probado y funcionando, pero sin garantía. ¡Tienes 7 días para enamorarte de tu compra!
• •🚀 ¡Alerta de Novedades! Acaban de llegar cajas llenas de electrónica y herramientas. Sé el primero en verlas mañana a las 10h. ¡Te esperamos!