Brand Tone

Enthusiast-Focused & Knowledgeable, Quality-Oriented & Refined, Community-Engaged (Subtly), Direct & Informative, Helpful & Responsive

Brand Values

• •Quality Craftsmanship
• •Community Focus
• •Customer Satisfaction
• •Specialization & Expertise
• •Aesthetic Appeal

Best Practices

• •Know Your Audience's Lingo: Continue using terminology common within the mechanical keyboard community. This builds credibility and shows you understand their needs.
• •Focus on Quality and Specifics: Highlight materials, manufacturing processes (where relevant), switch types, keycap profiles, etc. Avoid vague marketing claims and be precise.
• •Maintain a Clean & Professional Aesthetic: Ensure all written content aligns with the clean, high-quality visual presentation seen on the website and Instagram. This means well-structured product descriptions, clear headings, and error-free copy.
• •Be Informative and Helpful: Position copy not just to sell, but to inform. This could be through detailed product specs, brief explanations of benefits (e.g., "PBT for durability and a textured feel"), or guides (if ever expanded to a blog).
• •Engage Authentically: When interacting on social media or in customer service, maintain a respectful, knowledgeable, and helpful tone. Reflect the positive service experiences that customers have highlighted. Respond to technical questions with confidence.

Social Perception

Reliable Vendor, Good Customer Service, Provider of Desirable Products, Niche Specialist

Copy Examples

• •Product Launch (Instagram/Website): Introducing the [New Switch Name] Switches. Engineered for a [describe key feel - e.g., crisp tactile bump / smooth linear travel] and crafted with [mention material/feature]. Elevate your next build. Available now for pre-order / in Group Buy.
• •Keycap Set Feature (Instagram): The details make the difference. Our latest PBT Dye-Sub keycap set, '[Keycap Set Name],' brings vibrant legends and durable quality to your board. Swipe to see the full kit. Link in bio.
• •Community Collaboration Announcement (Blog/Instagram): Prime Keyboards x @[DesignerHandle]. We're thrilled to partner with the talented [Designer Name] to bring you the [Product Name]. A shared passion for [mention shared value - e.g., minimalist design / unique feel] made this collaboration a perfect fit. Group Buy opens [Date].
• •Accessory Highlight (Website/Newsletter): Precision Lube, Perfect Feel. Get the most out of your switches with our curated selection of Krytox lubricants and application tools. Everything you need for that buttery smooth keystroke.
• •Restock Update (Instagram Story/Twitter): Back in Stock! Your favorite [Product Name e.g., Durock V2 Stabilizers] have landed. Limited quantities available – secure yours before they're gone again. Shop via the link in our profile.