Brand Tone

Helpful, accessible, solution-oriented, practical, and USA-Proud

Brand Values

• •Accessibility/Convenience
• •Customer Support
• •Innovation/Problem-Solving
• •Quality & Safety
• •Sustainability
• •USA-Based Operations

Best Practices

• •Focus on Problem/Solution: Consistently frame product benefits around solving common customer pain points (e.g., cord length, outlet compatibility, charging speed).
• •Emphasize "Made/Assembled in USA" & "California-Based Design": If this is a key differentiator, weave it naturally into descriptions to build trust and appeal to customers who value domestic products.
• •Maintain a Helpful and Accessible Voice: Use clear, straightforward language. Avoid overly technical jargon where possible, or explain it simply. Ensure calls to action are clear and support information is easy to find.
• •Showcase Customer Support: Regularly mention the availability and helpfulness of US-based customer support to reassure potential buyers and reinforce a value of being customer-centric.
• •Be Transparent and Honest: Acknowledge product specifications clearly. If addressing past issues (like compatibility), frame it as continuous improvement and commitment to customer satisfaction. This builds more trust than ignoring potential concerns.

Social Perception

A company offering practical, feature-rich EV charging solutions with generally helpful support, but with some inconsistencies in product quality or compatibility that can lead to frustration for some users.

Copy Examples

• •Headline: Tired of Short EV Charger Cords? Reach Every Outlet, Every Time. Body: Stop stretching and struggling. Primecom Tech offers robust EV chargers with up to 50ft cords, assembled right here in the USA. Power up your EV with the flexibility you deserve. Compatible with your existing dryer outlet – no expensive rewiring needed!
• •Headline: Charge Smarter, Not Harder. Primecom Tech Has Your EV Covered. Body: Our intelligent EV chargers, designed in California, automatically adjust to your EV’s needs for optimal battery health. With multiple plug options and US-based 7-day support, we make EV charging simple and reliable.
• •Headline: American Ingenuity for Your Electric Drive. Body: Primecom Technologies delivers EV chargers built with quality and convenience in mind. From adjustable amperage to extensive safety features, trust a US-assembled product to power your journey. Have questions? Our support team is here to help!
• •Headline: Finally! An EV Charger That Fits Your Home *and* Your Car. Body: No more outlet anxiety! Primecom Tech EV chargers offer up to 10 different plug options to match your existing 220V/240V setup. Get faster, safer charging without the hassle of an electrician.
• •Headline: Power Up with Confidence. Primecom Tech – Your Partner in EV Charging. Body: Experience the difference with our feature-packed Level 2 EV chargers. Longer cords, smart charging technology, and dedicated US support. We're committed to making your EV experience seamless and efficient.