Brand Tone

Aspirational, scientific, empowering, confident, direct, and educational, focusing on a problem/solution framework to inspire users to take control of their health and push their limits.

Brand Values

• •Performance and Optimization
• •Health and Wellness
• •Innovation and Quality
• •Customer-Centricity

Best Practices

• •Lead with the Problem, Follow with the Solution: Highlight common pain points (e.g., poor sleep, workout plateaus) and present Intake as the definitive solution to create a relatable and compelling narrative.
• •Use Empowering and Aspirational Language: Employ words that inspire action and ambition, such as "unlock your potential," "shatter your limits," and "take control" to align with the brand's core message of self-improvement.
• •Incorporate Scientific Credibility: Reference the product's technology, its physiological impact, and the benefits of nasal breathing to build trust and authority.
• •Balance Athlete and Everyday User Stories: While athlete endorsements are impactful, include testimonials from everyday users facing sleep or congestion issues to broaden appeal and accessibility.
• •Maintain a Confident, Authoritative Tone: Ensure copy sounds like it's from an expert, passionate and certain about the product's benefits, using clear, direct statements to convey value and avoiding hesitant or overly salesy language.

Social Perception

Generally positive, with customers perceiving Intake as a 'game-changer' for significantly improving airflow during athletic activities and sleep, often described as revolutionary and life-changing. Criticisms include the high cost of refills, a learning curve for correct application, issues with adhesive durability, and a minor concern regarding a past association mentioned on Reddit.

Copy Examples

• •Stop Settling for Limited Airflow. Unleash Your True Potential. You were built to achieve more. But restricted nasal breathing is holding you back during every workout and every night of sleep. The Intake system is engineered to instantly open your airways, helping you push harder, recover faster, and sleep deeper. It's time to breathe the way you were meant to.
• •The Secret Weapon of Elite Athletes is Finally Here for You. For years, top performers have known that superior breathing leads to superior results. Intake was born on the field and perfected in the lab to give you that same competitive edge. Experience unparalleled airflow that helps you stay in the zone, fight fatigue, and shatter your personal bests.
• •Wake Up Feeling Alive. Not Just Awake. A good night's sleep is about quality, not just quantity. Mouth breathing and snoring can rob you of the deep, restorative sleep your body needs. Intake ensures you breathe easy through your nose all night long, so you can wake up refreshed, energized, and ready to conquer your day.
• •Science, Not Magic. The Power of a Perfect Breath. Our patented magnetic design is engineered to open your nasal passages wider than any strip on the market. The result? Measurable improvements in airflow, oxygen intake, and performance. Don't just take our word for it—feel the difference from the very first breath.
• •You're One Breath Away from a New You. Imagine your life with limitless energy, deeper sleep, and newfound athletic power. That's the power of optimal breathing. For a limited time during our Prime Breathing Week Sale, that reality is closer than ever. Save up to $100 on refills and start your journey to better breathing today.