Brand Tone

innovative, educational, and aspirational

Brand Values

• •Sustainability
• •Innovation & Science
• •Quality without Compromise
• •Ethical Responsibility
• •Transparency

Best Practices

• •Lead with the 'Why': Always connect the product back to the core mission. Don't just describe what it is (animal-free meat); explain why it matters (for a sustainable planet, for ethical food, for a healthier you).
• •Use Aspirational & Positive Language: Frame the choice to use Primea not as a sacrifice, but as an upgrade. Use powerful, optimistic words like 'future,' 'reimagine,' 'revolution,' 'pioneer,' and 'innovate'.
• •Be Educational, Not Preachy: Share facts and insights about sustainability and food tech to empower the consumer. Avoid a judgmental tone; instead, present Primea as an intelligent, positive choice.
• •Emphasize Quality and Taste: Consistently reinforce that the product is delicious and satisfying. Counter the potential perception that 'plant-based' means lesser quality by using appetizing adjectives and focusing on the culinary experience.
• •Maintain a Unified Voice: Ensure all communications, from social media replies to website copy, feel like they come from the same smart, passionate, and forward-thinking personality. The voice should be confident and clear, avoiding jargon where possible to remain accessible.

Social Perception

Pioneering and mission-driven tech company, seen as a serious contender in the food-tech space, actively working to solve complex environmental and ethical problems through innovation, aligning with eco-conscious consumers' values, and representing the future of sustainable dining.

Copy Examples

• •The future of meat is here. All of the taste, none of the animal. Experience the revolution.
• •This isn't just dinner. It's a statement. It's our commitment to a healthier planet and a more delicious future, one whole-cut at a time. #Primea #FutureOfFood #PlantBased #Sustainability
• •We're not just making meat alternatives. We're using science to build a better food system from the ground up. Less impact, more innovation. Learn how our plant-based tech is changing the game. [Link to blog post]
• •Ready for a taste of the future?
• •Meat, reimagined. Crafted from the earth's finest plants and powered by innovation. For the conscious foodie who refuses to compromise on flavor. Welcome to Primea.