Brand Tone

Passionate & Enthusiastic, Informative & Educational, Approachable & Friendly, Inspiring, Quality-Conscious & Discerning

Brand Values

• •Quality
• •Flavor & Culinary Experience
• •Knowledge & Education
• •Community
• •Transparency/Traceability
• •Natural & Wholesome

Best Practices

• •Always Lead with Passion: Infuse your copy with genuine enthusiasm for beans and their culinary possibilities. Let your love for the product shine through.
• •Educate, Don't Just Sell: Frame information as sharing knowledge. Explain the "why" behind your quality – why heirloom, why fresh, why these specific varieties. This builds trust and positions you as an expert.
• •Use Sensory and Evocative Language: Describe the taste, texture, and aroma of the beans. Help customers imagine the delicious dishes they can create (e.g., "creamy," "robust," "delicate," "earthy").
• •Foster a Sense of Community: Use inclusive language ("we," "us," "fellow bean lovers"). Encourage interaction and sharing. Make customers feel like they are part of a special group of food enthusiasts.
• •Maintain an Approachable Authority: While you are experts, avoid jargon or an overly technical tone that might alienate newcomers. Be the friendly, knowledgeable guide to the world of premium beans.

Social Perception

Premium & High-Quality, Trustworthy & Knowledgeable, For the Discerning Cook, Aspirational but Accessible, Community-Focused

Copy Examples

• •Unlock a world of flavor you never knew beans could offer! ✨ Our freshly harvested [Bean Name] beans aren't just a pantry staple; they're an invitation to a richer, creamier, and more delicious culinary experience. Learn why fresh matters and grab a bag to taste the difference! #HeirloomBeans #PrimaryBeansDifference #FlavorJourney
• •Beyond the Can: Discover the True Potential of Beans. At Primary Beans, we source exceptional heirloom varieties, delivering unparalleled taste and texture to your kitchen. Get ready to fall in love with beans, all over again.
• •Hey Bean Lovers! 👋 This week, we're diving into the magic of [Bean Name] – perfect for [Recipe Type]. Got a favorite way to cook them? Share your tips in our Facebook group! We love seeing what you're creating. #BeanCommunity #PrimaryRecipes
• •Meet the [Bean Name]: A rare gem known for its [unique characteristic, e.g., 'buttery smoothness,' 'earthy depth,' 'thin skin that melts away']. These single-origin beans cook up incredibly tender, offering a complex flavor profile that will elevate your soups, stews, and salads. Cooking instructions and a favorite recipe included!
• •Tired of bland beans? Experience the Primary Beans upgrade. Freshly harvested, incredibly flavorful. Taste what you've been missing. Shop now for beans that transform meals.