Brand Tone

Sophisticated, celebratory, elegant, refined, aspirational, informative, passionate, and confident.

Brand Values

• •Quality and Craftsmanship
• •Inclusivity and Celebration
• •Authenticity and Purity
• •Elegance and Sophistication

Best Practices

• •Always Emphasize "And," Not "But": Frame the product as having all the benefits of wine and being alcohol-free. Avoid language that suggests it's a lesser-than alternative. For example, "Sophisticated and alcohol-free," not "Alcohol-free, but still sophisticated."
• •Use Elegant and Evocative Language: Stick to a refined vocabulary. Words like "handcrafted," "terroir," "complex," "elegant," "crisp," and "celebratory" reinforce the premium positioning.
• •Tell the Story: Regularly weave the brand's origin story and its Italian roots into the narrative. This adds depth and authenticity, connecting with consumers on an emotional level.
• •Focus on Inclusivity: Highlight the joy of shared moments. Use copy that shows Prima Pavé as the drink that brings everyone to the table, ensuring no one is left out of the toast.
• •Let Quality Speak for Itself: Leverage social proof by mentioning awards, positive reviews, and high-profile partnerships. This validates the brand's claims of quality and builds trust with new customers.

Social Perception

The public perception of Prima Pavé is overwhelmingly positive. It's praised for tasting remarkably like 'the real deal' or 'real champagne,' specifically noting its dry, crisp taste and lack of excessive sweetness. It is perceived as a high-quality, sophisticated alternative for special occasions, with beautiful packaging enhancing its celebratory feel. The brand is seen as an integral part of a refined, mindful lifestyle, with international wine awards and associations with luxury establishments reinforcing its premium status and quality.

Copy Examples

• •Here's to the moments that sparkle. With Prima Pavé, every celebration is complete, offering the complexity of Italian wine in every bubble, with none of the alcohol. Who are you sharing a toast with this weekend? #PrimaPave #CelebrateEverything #SansAlcohol
• •The Art of Italian Sparkling. The Freedom of Zero Alcohol. Discover Prima Pavé.
• •Don't let 'non-alcoholic' fool you. Prima Pavé is handcrafted from the finest Italian grapes, offering a dry, complex profile that pairs beautifully with everything from fresh oysters to cacio e pepe. Elevate your next meal. #ItalianWine #FoodPairing #SophisticatedSipping
• •Ready for Your Next Celebration? A Restock Reminder
• •Experience our Rosé Brut, a testament to Italian craftsmanship. Hand-selected grapes create vibrant notes of red berries and a crisp, dry finish. It's the perfect, guilt-free pour for any occasion that calls for sparkle and style. Zero alcohol, zero added sugar, 100% celebration.