Brand Tone

Educational & Authoritative, Passionate & Caring, Premium & Trustworthy, Engaging & Community-Focused, Enthusiastic & Positive

Brand Values

• •Pet Health & Well-being
• •Quality & Safety
• •Transparency
• •Education
• •Natural & Holistic
• •Community

Best Practices

• •Always Prioritize Pet Well-being: Frame all communication around how Primal benefits the health and happiness of pets. This reinforces the core value and caring aspect of the brand.
• •Educate and Empower: Consistently provide valuable information about raw feeding, ingredients, and pet nutrition. This builds authority and trust, showing you're more than just a seller.
• •Use Passionate and Evocative Language: Words like 'thrive,' 'vibrant,' 'natural,' 'wholesome,' 'unlock,' and 'discover' convey enthusiasm and the premium nature of the brand.
• •Maintain Transparency and Honesty: Be open about ingredients, sourcing (where applicable), and processes. If addressing concerns (like safety or cost), do so directly and informatively.
• •Foster Community and Engagement: Actively interact with your audience on social media, answer questions with empathy and expertise, and encourage user-generated content to build a loyal following.

Social Perception

Largely viewed as a high-quality, trustworthy brand, Recognized as being on the higher end of the price spectrum, Seen as a leader in the raw pet food niche

Copy Examples

• •Headline: Unlock Your Pet's True Potential. Body: Feed them as nature intended. Primal Pet Foods offers complete, balanced raw nutrition to help your furry companion thrive with more energy, a healthier coat, and vibrant well-being. Discover the Primal difference.
• •Social Media Post: What's the secret to a happier, healthier pet? It starts with their bowl! 🐾 Our gently prepared, whole food recipes provide the essential nutrients they need for a life full of zoomies and cuddles. #PrimalPetFoods #RawFedDog #HealthyCat
• •Product Snippet: Primal Freeze-Dried Nuggets: All the power of raw, with the convenience you need. Made with responsibly sourced proteins and organic produce for a meal your pet will love and you can trust.
• •Educational Ad: Curious about raw feeding? We make it simple. Our expertly crafted formulas take the guesswork out of providing a species-appropriate diet. Learn more on our blog and give your pet the gift of vibrant health. [Link]
• •Testimonial-Style Ad: Meet Luna, a picky eater turned Primal enthusiast! Her mom says, 'Since switching to Primal, Luna's digestion has improved, and her coat has never been shinier!' Ready for your pet's transformation? #PrimalTransformation #PetHealth