Brand Tone

Trustworthy & Scientific, Natural & Holistic, Empowering & Supportive, Approachable & Simple, Community-Focused

Brand Values

• •Quality
• •Integrity & Transparency
• •Science-Backed Efficacy
• •Holistic Wellbeing
• •Customer Empowerment & Education
• •Community
• •Sustainability

Best Practices

• •Always ensure copy reflects Primal Harvest's core values of quality, integrity, science, holistic health, and customer empowerment. Before publishing, ask: "Does this sound like Primal Harvest?"
• •Frame benefits around empowering the customer to achieve better health and vitality, rather than using fear-based tactics about deficiencies or illness. Focus on positive outcomes and proactive wellness.
• •While highlighting the science, avoid overly technical jargon. Explain concepts in an approachable way that educates the customer and makes wellness feel achievable.
• •Acknowledge the challenges of modern life and position Primal Harvest as a supportive partner in the customer's wellness journey. Use empathetic and encouraging language.
• •Clearly communicate product ingredients, benefits, and the science behind them. If addressing limitations or customer concerns (like taste), do so openly and offer solutions where possible.

Social Perception

Positive: Many customers perceive Primal Harvest as a provider of high-quality, effective supplements that contribute to their overall health and wellness goals. They are seen as a trustworthy brand by a segment of their users. Areas for Improvement: Some customers express concerns about the taste of certain products, the amount of packaging used, and have reported mixed experiences with customer service. There's a desire for more transparency in ingredient sourcing from some reviewers. Growing Brand: The acquisition by WM Partners suggests a perception of growth potential and a solid position in the direct-to-consumer supplement market. The brand is actively working to expand its reach and impact.

Copy Examples

• •Headline: Your Journey to Holistic Wellness Starts Here. Naturally. Body: At Primal Harvest, we blend nature's purest ingredients with scientific rigor to create supplements that empower you to live your healthiest life. Trust in transparency, believe in efficacy.
• •Social Media Post: Feeling bogged down by the demands of modern life? 🤔 Recharge your vitality with Primal Harvest. Our expertly formulated supplements are designed to fill nutritional gaps and support your body's natural resilience. #PrimalHarvest #HolisticHealth #ScienceMeetsNature #WellnessJourney
• •Product Description Snippet (e.g., for Primal Greens): Fuel your day the Primal way. Our Primal Greens powder is packed with over 50 superfoods, probiotics, and adaptogens, all meticulously sourced and third-party tested for purity and potency. It’s simple, effective support for your energy, digestion, and immunity.
• •Email Subject Line: Unlock Your Primal Potential: Discover a Healthier You. Email Body Snippet: We believe wellness should be simple and empowering. That's why Primal Harvest is committed to providing you with clean, effective supplements backed by science, so you can confidently take the next step on your health journey.
• •Ad Copy: Tired of supplements full of promises, not results? Primal Harvest offers a different path. We’re dedicated to quality you can feel, with natural, science-backed formulas crafted to support your holistic well-being from the inside out. Invest in your health with a brand that invests in you.