Brand Tone

sophisticated, conscious, and minimalist

Brand Values

• •Craftsmanship
• •Culture
• •Community
• •Care
• •Ethical Transparency
• •Timelessness/Endurance

Best Practices

• •Emphasize Longevity over Fads: Focus on the timeless nature of the designs and their ability to transcend seasonal trends. Use words like "enduring," "timeless," "seasonless."
• •Highlight Ethical and Sustainable Aspects: Clearly communicate the use of eco-friendly materials, ethical production processes, and the brand's commitment to transparency.
• •Maintain a Sophisticated and Clean Language: Use clear, concise, and elegant language that reflects the minimalist aesthetic of the brand. Avoid overly casual slang or overly promotional hype.
• •Foster a Sense of Community: Use inclusive language and engage with the #PrimalPeople community, highlighting shared values.
• •Educate and Inform: Provide information about the benefits of conscious consumerism and the specific sustainable practices the brand employs, empowering customers to make informed choices.

Social Perception

Primal Gray is generally perceived as a brand committed to sustainable and ethical fashion. They are recognized for their minimalist aesthetic and their efforts to educate consumers about conscious choices in fashion. They are also noted as a gender-fluid fashion brand.

Copy Examples

• •Invest in Style That Endures. Discover Primal Gray's collection of timeless essentials, crafted with sustainable materials and ethical practices. For the conscious individual.
• •Beyond Trends, Beyond Seasons. Our philosophy is simple: create high-quality, versatile pieces that become staples in your wardrobe for years to come. #PrimalPeople
• •Luxury Meets Responsibility. Experience the feel of premium, eco-conscious fabrics and meticulous craftsmanship. Wear your values with Primal Gray.
• •Join the #PrimalPeople Community. A collective of individuals choosing fashion that cares for the planet and its people. Explore our latest ethically transparent designs.
• •Mindfully Made, Beautifully Designed. From sourcing sustainable materials to ensuring ethical production, every Primal Gray piece is a testament to our commitment to a better future for fashion.