Brand Tone

Fun, Playful, Artistic, Creative, Caring, Approachable, Quality-Conscious, and Trustworthy

Brand Values

• •Quality: Dedicated to providing the highest quality bath and skin care products.
• •Creativity and Fun: Striving to create products that are 'colorful, fragrant and fun!'
• •Natural Ingredients & Aromatherapy: Products evolved from the revitalizing benefits of aromatherapy, hydrotherapy, and botanical infusions, using pure essential oils.
• •Environmental Responsibility: Committed to protecting the environment, using renewable resources, and recyclable packaging. Their products are not tested on animals and contain no animal ingredients (with some products specified as vegan).
• •Customer Focus & Personalization: The 'Soap-by-the-Inch' concept was developed to personalize the shopping experience. They encourage customer feedback.
• •Giving Back: They actively support charitable organizations.

Best Practices

• •Embrace Visual Storytelling: Let the vibrant and unique designs of the products shine in all visual content. Use high-quality, colorful imagery and videos that reflect the fun and artistic nature of the brand.
• •Inject Personality into Every Interaction: Whether it's a social media caption, an email newsletter, or a product description, use a warm, approachable, and slightly playful tone. Don't be afraid to use emojis and lighthearted language where appropriate.
• •Highlight the 'Handmade' and 'Quality Ingredient' Aspects: Consistently remind customers of the care and quality that goes into each product. Talk about the benefits of the natural botanicals and essential oils.
• •Encourage and Showcase User-Generated Content: Feature customer photos and testimonials. This reinforces the positive social perception and builds a sense of community around the brand.
• •Stay True to Core Values: Ensure all messaging aligns with the brand's commitment to quality, creativity, environmental responsibility, and customer satisfaction. This builds trust and long-term loyalty.

Social Perception

Positive: Customers generally love the products, especially the scents, moisturizing properties, and visual appeal. Many describe themselves as long-term, loyal customers or even 'addicted' to the soaps. Gift-Worthy: The unique and attractive designs make the products popular choices for gifts. High Quality but Sometimes Pricey: While appreciated for quality, some customers find the products to be on the more expensive side, though many still feel they offer good value. Fun and Indulgent: Seen as a treat and a fun addition to bath time.

Copy Examples

• •Headline: Unleash Your Inner Sparkle! ✨ Soap that looks as good as it feels. Body: Dive into a world of vibrant colors, intoxicating scents, and skin-loving goodness. Our handmade soaps are crafted to make your daily routine a little more magical. #PrimalElements #HandmadeHappiness
• •Headline: More Than Just Soap, It's an Experience. 🛁 Body: From the moment you see our unique designs to the luxurious lather and delightful fragrance, Primal Elements turns your bath into a mini-retreat. What's your favorite Primal scent? #BathTimeBliss #CreativeSoaps
• •Headline: Gift a Little Joy! 🎁 Our beautifully crafted soaps make the perfect present. Body: Looking for a unique gift that's sure to delight? Primal Elements offers a dazzling array of fragrant, fun, and moisturizing soaps that are (almost) too pretty to use! #PerfectGift #ShareTheLove
• •Headline: Good for Your Skin, Good for the Planet. 🌿 Body: We believe in beauty that doesn't compromise. Our products are made with high-quality, natural botanicals, are cruelty-free, and come in recyclable packaging. Feel good inside and out! #EcoFriendlyBeauty #QualityIngredients
• •Headline: Warning: May Cause Extreme Happiness & Silky Smooth Skin. 😉 Body: Customers have been falling in love with our moisturizing, fragrant soaps for over 30 years! Discover your new favorite obsession. #SoapAddict #TreatYourself