Brand Tone

Aspirational & Empowering, Enthusiastic & Positive, Professional & Quality-Focused, Approachable & Supportive, Feminine & Glamorous

Brand Values

• •Quality
• •Customer Satisfaction
• •Transformation & Confidence
• •Natural Results
• •Expertise & Guidance

Best Practices

• •Embrace Positivity and Enthusiasm: Use vibrant language, positive affirmations, and celebratory tones, especially on social media. Emojis can be used appropriately to convey warmth and excitement.
• •Always Emphasize Quality and Natural Results: Reinforce the premium nature of the 100% human hair and how it helps achieve a natural, undetectable look. This builds trust and justifies the premium positioning.
• •Speak to Aspirations and Empowerment: Connect the product to the customer's desires for beauty, confidence, and transformation. Use language that inspires and makes them feel like the "Prima Donna" (leading lady) of their life.
• •Maintain a Supportive and Expert Voice: Offer genuine advice, be responsive to questions, and share knowledge through blogs or social media tips. This positions the brand as a trusted partner in their beauty journey.
• •Keep it Visually Cohesive with Language: Ensure that the aspirational and glamorous tone of the copy is matched by high-quality, beautiful imagery and videos across all platforms. The "dream" needs to be shown as well as described.

Social Perception

Positive, Trustworthy, Expert, Aspirational, Valued for Service

Copy Examples

• •✨ Unlock Your Dream Hair! ✨ From wishing to wow in an instant! Our 100% Natural Human Hair Extensions blend flawlessly for that show-stopping volume and length you've always craved. Ready for your Prima Donna moment? Tap to explore the magic! #PrimaDonnaExtensoes #HairTransformation #DreamHair #NaturalExtensions #ConfidenceBoost
• •Tired of waiting for your hair to grow? 💁‍♀️ Prima Donna Extensões delivers instant glamour with our premium, 100% human hair extensions. Experience the luxury of choice – from silky straight to luscious waves. Visit our Lisbon store or shop online for your perfect match! Quality you can feel, beauty you can see. Learn more: [Link to Website]
• •Seamlessly You. Our Invisible Tape-In Extensions offer the most discreet and natural-looking volume and length. Crafted from the finest 100% Remy human hair, they feel as good as they look. Easy to apply by a professional, comfortable to wear, and designed to empower your every look. Step into your confidence with Prima Donna.
• •Your Hair Story Deserves a Glamorous New Chapter ✨ (Body Snippet): Hello [Customer Name], at Prima Donna Extensões, we believe every woman deserves to feel like a star. Discover our latest arrivals in premium hair extensions and find the secret to unlocking breathtaking volume, length, and shine. Plus, get expert tips on maintaining your gorgeous new look!
• •5 Secrets to Making Your Hair Extensions Look Undetectably Natural (It's Easier Than You Think!) 😉 Achieve that flawless, 'is-it-real-or-not?' look with our expert advice and premium Prima Donna extensions. #HairSecrets #ExtensionsExpert #PrimaDonnaTips